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Article 2016

Nowoczesne narzędzia komunikacji marketingowej w kreowaniu wizerunku regionu

Authors / editors: Krystyna Mazurek-Łopacińska, Magdalena Sobocińska

Published in: Marketing i Zarządzanie

The socio-economic changes currently underway lead to competition not only between companies but also between cities, regions or other forms of spatial organization. The aim of the article is to show new forms of marketing communication that help create the image of the region. C…

DOI: 10.18276/miz.2016.45-16 · ISSN: 2450-775X

Article 2015

City placement w promocji Lublina

Authors / editors: Joanna Wyrwisz

Published in: Marketing i Zarządzanie

The objective of the paper is to show city placement as the effective tool used to promote cities, being the efficacious alternative for traditional solutions of the marketing communication, especially TV commercials. Based on the literature review and content of internet the pap…

DOI: 10.18276/pzfm.2015.40-18 · ISSN: 1509-0507