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Article 2015

Zachowania prosumpcyjne i etnocentryczne konsumentów niepełnosprawnych - wybrane zagadnienia

Authors / editors: Magdalena Maciaszczyk

Published in: Marketing i Zarządzanie

Consumers' behaviors are a subject to constant transpositions. On the one side they are modeled by the constant development of teleinformatic technologies and dynamic changes observed on the market. On the other side the consumers' behaviors give a real boost and contribute to ne…

DOI: 10.18276/pzfm.2015.38-12 · ISSN: 1509-0507

Article 2015

Konsumenci niepełnosprawni w obliczu wybranych trendów nowej konsumpcji w świetle badań własnych

Authors / editors: Magdalena Maciaszczyk

Published in: Marketing i Zarządzanie

Consumer behaviors undergo constant changes that are caused by a number of consumption megatrends. Among these trends one can present servicization, globalization, ecologization, virtualization and prosumption. Physically disabled consumers, as all consumers, are affected by the …

DOI: 10.18276/pzfm.2015.41/2-10 · ISSN: 1509-0507