Article 2018
Authors / editors: Anna Szwajlik
Published in: European Journal of Service Management
This article, in its first part, presents a theory related to the creation of an employer and social media brand as a new group of tools supporting employer branding. The second part depicts the results of qualitative research carried out among ICT sector enterprises to illustrat…
DOI: 10.18276/ejsm.2018.28/2-59 · ISSN: 2450-8535
Article 2018
Authors / editors: Agnieszka Bojanowska
Published in: Marketing i Zarządzanie
The purpose of the paper is to employ customer relationship management (CRM) conception for translating thinking about human recourses management in enterprises. Giving stuff name of internal customer is connected with perceive needs and expectations of people working in enterpri…
DOI: 10.18276/miz.2018.53-02 · ISSN: 2450-775X
Article 2018
Authors / editors: Paulina Karp-Zawlik
Published in: Marketing i Zarządzanie
The added value for the employer is acceptance of the goals and values of the company and the positive attitude of the employee to the organization. The main purpose of this article was to show the relationship between the employer branding and organizational commitment. Lack of …
DOI: 10.18276/miz.2018.51-15 · ISSN: 2450-775X
Article 2017
Authors / editors: Wojciech Kolasa
Published in: Europa Regionum
The present article depicts the influence of employer branding on employment in a company as well as processes where employer branding (EB) is very often applied. First, employer branding is explained. A short history of EB and its influence on organization is presented. Then the…
DOI: 10.18276/er.2017.32-01 · ISSN: 1428-278X
Article 2015
Authors / editors: Marzena Frankowska
Published in: Problemy Transportu i Logistyki
Employer Branding is a relatively new concept, which evolves according to the needs of companies and with respect to changing market challenges. The article presents the change in the perception of the importance of employer brand: from recruitment to the need to attract talent b…
DOI: 10.18276/ptl.2015.30-13 · ISSN: 1644-275X
Article 2015
Authors / editors: Dorota Bednarska-Olejniczak
Published in: Marketing i Zarządzanie
The objective of the paper is to determine what kind of CSR activities addressed to bank employees are undertaken by the largest banks in Poland, which of the areas indicated in the PN ISO 26000 and to what extent are actively pursued by banks, and to what degree these activitie…
DOI: 10.18276/pzfm.2015.41/1-19 · ISSN: 1509-0507