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Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Transportu i Logistyki

Currently: Problemy Transportu i Logistyki

ZN nr 871 PTiL nr 30
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ZASTOSOWANIE KONCEPCJI EMPLOYER BRANDING W PRAKTYCE WYBRANYCH OPERATORÓW LOGI STYCZNYCH


(APPLYING THE EMPLOYER BRANDING CONCEPT: THE EXPERIENCES OF LOGISTICS SERVICES PROVIDERS)
DOI: 10.18276/ptl.2015.30-13
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ISSN:1644-275X
eISSN:2353-3005
Authors: Marzena Frankowska
Katedra Logistyki, Wydział Zarządzania i Ekonomiki Usług Uniwersytetu Szczecińskiego
Keywords: Employer Branding logistics services providers Supply Chain Management Human Resource Management
Issue / book publication date:2015
Page range:16 (167-182)
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Abstract

Employer Branding is a relatively new concept, which evolves according to the needs of companies and with respect to changing market challenges. The article presents the change in the perception of the importance of employer brand: from recruitment to the need to attract talent by companies operating within the dynamic supply chains. Consequently, the model of attractivess of employer have been presented, as well as tools which are used to communicate with employees. The application of the Employer Branding concept is demonstrated at the example of selected logistics service companies.

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Bibliography (14)
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