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Article 2015

Analiza działań promocyjnych w turystyce na przykładzie „Industriady 2014”

Authors / editors: Mateusz Naramski

Published in: Ekonomiczne Problemy Turystyki

This paper is devoted to the analysis of promotional activates undertaken by the authorities of Silesian voivodeship designed to encourage participation in the celebration of Industrial Monuments Route of Silesia – “Industriada 2014”. In order to do this, a survey was conducted a…

ISSN: 1644-0501

Article 2015

Znaczenie szlaku jako produktu turystycznego w kreowaniu wizerunku regionu

Authors / editors: Mariola Łuczak

Published in: Marketing i Zarządzanie

The Industrial Monuments Route is an excellent example of a well-prepared tourism product, which positively influences creation of Silesia’s image by attracting more and more fans of the industrial legacy. It also changes the awareness of the local community, who spots the chance…

DOI: 10.18276/pzfm.2015.40-02 · ISSN: 1509-0507