Article 2018
Authors / editors: Monika Spychalska-Wojtkiewicz
Published in: European Journal of Service Management
Marketing support of innovative process is inscribed into the stream of researches over the economical knowledge transformation, in a form of implementing the results of research to practical application. Marketing innovation is often misguidedly identified with marketing of inno…
DOI: 10.18276/ejsm.2018.27/1-37 · ISSN: 2450-8535
Article 2018
Authors / editors: Grzegorz Szymański, Barbara Mróz-Gorgoń, Agata Stasiak
Published in: Marketing i Zarządzanie
Advergames are an increasingly popular advertising tool in the modern advertising market. The main purpose of this study is to identify the acceptance level and analyze players' opinions in relation to advergaming. A questionnaire was carried out, which allowed to indicate signif…
DOI: 10.18276/miz.2018.52-21 · ISSN: 2450-775X
Article 2018
Authors / editors: Katarzyna Szopik-Depczyńska, Agnieszka Wala
Published in: Studia i Prace WNEiZ US
The research problem dealt with in the paper concerns the identification of the types and significance of marketing innovations in the scope of using the private label in a modern distribution channel of retail trade. The authors sought an answer to the question regarding the sco…
DOI: 10.18276/sip.2018.52/2-12 · ISSN: 2450-7733
Article 2018
Authors / editors: Monika Spychalska-Wojtkiewicz
Published in: Studia i Prace WNEiZ US
Information alongside the human factor or capital is a resource that can become an important source of competitive advantage for an enterprise. This aspect has become one of the reasons for taking up this topic. The knowledge acquired on the way of research, based on facts, allow…
DOI: 10.18276/sip.2018.52/2-11 · ISSN: 2450-7733
Article 2017
Authors / editors: Paweł de Pourbaix, Lucyna Daleka
Published in: Marketing i Zarządzanie
The subject of the paper refers to innovations - a very current issues in literature and economic practice. In the literature and among entrepreneurs, the importance of marketing innovation, including branding, is increasingly being emphasized. The authors present the concept of …
DOI: 10.18276/miz.2017.48-37 · ISSN: 2450-775X
Article 2017
Authors / editors: Monika Spychalska-Wojtkiewicz
Published in: Marketing i Zarządzanie
Marketing and innovative operations are closely connected areas of enterprising activity. Marketing support of innovative process is inscribed into the stream of researches over the economical knowledge transformation in a form of implementing the results of research to practical…
DOI: 10.18276/miz.2017.47-05 · ISSN: 2450-775X
Article 2016
Authors / editors: Monika Spychalska-Wojtkiewicz
Published in: Marketing i Zarządzanie
Technological and non-technological innovations are highly interconnected. The commercialization of technological product innovations often requires the development of new marketing methods. There is a growing need to reconcile the global discourse around the cultural and creativ…
DOI: 10.18276/miz.2016.46-19 · ISSN: 2450-775X
Article 2015
Authors / editors: Grzegorz Szymański
Published in: Marketing i Zarządzanie
The postal services market in Poland had a revolution in 2013, the liberalization of the market has allowed the elimination of the monopoly of the Polish Post. Open market helped to increase the competitiveness and the emergence of a more and more operators. Marketing activities …
ISSN: 1509-0507