Monograph 2026
Authors / editors: Anita Karyń
Published in: Rozprawy i Studia
New media in education: safety, opportunities, and challenges
This publication focuses on the issue of education for the safe use of the Internet and new media among school-aged children and adolescents. The author approaches the subject comprehensively – from theoretical reflec…
DOI: 10.18276/978-83-8419-094-4 · ISBN: 978-83-8419-093-7 · ISSN: 0860-2751
Article 2020
Authors / editors: PAWEŁ WOLSKI
Published in: Autobiografia Literatura Kultura Media
Based on the premise that blog constitutes an archetype for „new new media” the Author considers
Web 2.0 as a field for autobiographical research. Taking Wikipedia as a representative phenomenon
he analyses the issue of authorship of the encyclopaedia’s inputs as well as presen…
DOI: 10.18276/au.2020.2.15-01 · ISSN: 2353-8694
Article 2018
Authors / editors: Justyna Skorupska
Published in: Studia i Prace WNEiZ US
The subject of this research paper is to present impact of the internet on the ways and “places” of search for buying information by consumers. Today’s customer has changed the way of searching for information, in particular in the aspect of consumer buying behavior through the f…
DOI: 10.18276/sip.2018.52/2-27 · ISSN: 2450-7733
Article 2017
Authors / editors: Grzegorz Wyczyński
Published in: Nowa Krytyka
The aim of the considerations presented in this article are to determine on what terms the concepts from different disciplines (theory of film, literature) can be used on the filed of game studies. At the beginning of the research on given medium we can’t know to what extent it i…
DOI: 10.18276/nk.2017.39-12 · ISSN: 0867-647X
Article 2017
Authors / editors: Anna Rogala
Published in: Marketing i Zarządzanie
The objective of this paper is to analyze the information behaviors of modern consumers and their implications for the organizations activities in marketing communications. This paper presents the results of structured direct interviews on consumers' information and communication…
DOI: 10.18276/miz.2017.47-21 · ISSN: 2450-775X
Article 2017
Authors / editors: Ewa Hendryk
Published in: Colloquia Germanica Stetinensia
Using the services provided by the Internet such as e-mail, social media, instant messengers or online games became unavoidable and irreversible phenomenon of the modern world. These media are one of the most attractive types of entertainment and spending free time. This is the m…
DOI: 10.18276/cgs.2017.26-05 · ISSN: 2450-8543
Article 2016
Authors / editors: Adam Regiewicz
Published in: Rocznik Komparatystyczny
The past is not a constant, but an ever-changing conglomerate of meanings. Making an attempt at applying comparative tools, such as theories of translation, discourse, intertextuality, etc. to the study of the antiquity, this paper illustrates the wide spectrum of interrelations …
DOI: 10.18276/rk.2016.7-05 · ISSN: 2081-8718
Article 2016
Authors / editors: Justyna Bucknall-Hołyńska
Published in: Rocznik Komparatystyczny
The article refers to the problems of intermediality in the context of contemporary audiovisual culture and performance of Miranda Hart – one of the most popular comedy artists in the United Kingdom. The aim of this paper is to examine her work in this context. It will start with…
DOI: 10.18276/rk.2016.7-04 · ISSN: 2081-8718
Article 2016
Authors / editors: Krystyna Mazurek-Łopacińska, Magdalena Sobocińska
Published in: Marketing i Zarządzanie
The socio-economic changes currently underway lead to competition not only between companies but also between cities, regions or other forms of spatial organization. The aim of the article is to show new forms of marketing communication that help create the image of the region. C…
DOI: 10.18276/miz.2016.45-16 · ISSN: 2450-775X
Article 2015
Authors / editors: Joanna Wyrwisz
Published in: Marketing i Zarządzanie
The objective of the paper is pointing out new media in the marketing communication as the effective and acceptable tools of creating the image of the organization. The appropriate image of the brand cannot be created spontaneously but must be the effect of a deliberate marketing…
DOI: 10.18276/pzfm.2015.41/1-17 · ISSN: 1509-0507