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Article 2016

NOWE SPOSOBY KOMUNIKACJI MARKETINGOWEJ W HANDLU DETALICZNYM ŻYWNOŚCIĄ

Authors / editors: Agnieszka Tul- Krzyszczuk, Monika Świątkowska, Maria Jeznach, Agata Przybyła

Published in: Studia i Prace WNEiZ US

Nowadays important measure increasing the competitiveness of the store on the market include the use of multiple new solutions in the area of marketing and customer communication. The aim of this work was to characterize the deliberations and attempt to assess the application of …

DOI: 10.18276/sip.2016.43/2-32 · ISSN: 2450-7733

Article 2015

Innowacje architektoniczne w polskim handlu a zachowanie konsumentów

Authors / editors: Karolina Orzeł, Grażyna Śmigielska

Published in: Marketing i Zarządzanie

In the paper the concept of architectonical innovations has been applied to retailing, acknowledging that these are the new forms of retail business which has been accepted by the consumers. The paper indicates the key characteristics of the development of these forms of retail a…

DOI: 10.18276/pzfm.2015.38-09 · ISSN: 1509-0507