Article 2017
Kreowanie wizerunku marki w mediach społecznościowych
Authors / editors: Dagna Siuda, Magdalena Grębosz
Published in: Studia i Prace WNEiZ US
The article presents the possibilities of creating the brand image in social media. Selected methods of marketing communication offered by social media and used by companies to build and reinforce the brand image are also analysed. In the article the review of foreign and Polish …
DOI: 10.18276/sip.2017.48/2-26 · ISSN: 2450-7733