Monograph 2024
Authors / editors: Leszek Gracz, Izabela Ostrowska, Jacek Rudewicz
Published in: Rozprawy i Studia
Marketing of cities and regions. Identity, Image, Communication
Effective urban and regional marketing focuses on key aspects related to local development, including the competition of cities and regions for investors, residents, workers and tourists. Improving the image and pro…
DOI: 10.18276/978-83-7972-765-0 · ISBN: 978-83-7972-764-3 · ISSN: 0860-2751
Article 2020
Authors / editors: Konrad Graczyk
Published in: Acta Iuris Stetinensis
This study is devoted to a criminal case brought before a court in the German Democratic Republic against Gerhard Pchalek in connection with his service as a prosecutor in the Third Reich. Pchalek served in the Polish territories incorporated into the Reich, in Bielsko and Ka¬tow…
DOI: 10.18276/ais.2020.29-02 · ISSN: 2083-4373
Article 2018
Authors / editors: Leszek Gracz
Published in: European Journal of Service Management
The use of smartphones is still increasing in Poland. 64% of Poles used a smartphone device in 2017. Mobile marketing is therefore an ever increasingly important component of a firm’s overall promotional strategy. The importance of this medium can be seen through time spent on mo…
DOI: 10.18276/ejsm.2018.28/2-22 · ISSN: 2450-8535
Article 2017
Authors / editors: Anna Szwajlik, Leszek Gracz
Published in: European Journal of Service Management
Current models of innovation development assume cooperation between multiple entities. The inclusion of consumers is treated as an essential condition for the effective marketability of innovative solutions. Innovations that start with understanding of the current behavior of tar…
DOI: 10.18276/ejsm.2017.21-08 · ISSN: 2450-8535
Article 2016
Authors / editors: Leszek Gracz
Published in: Marketing i Zarządzanie
The paper is a review of secondary sources presenting the importance of mobile marketing communication on the contemporary market. A special attention is paid to the use of smartphones in marketing communication, both from the sender’s (organization’s) and receiver’s (customer’s)…
DOI: 10.18276/miz.2016.46-17 · ISSN: 2450-775X
Article 2015
Authors / editors: Andrzej Graczyk
Published in: Studia i Prace WNEiZ US
Celem artykułu jest wskazanie rozwiązań rynkowych możliwych do zastosowania w polityce ekologicznej w Unii Europejskiej. W części pierwszej artykułu przedstawiono pojęcie i znaczenie instrumentów rynkowych w polityce ekologicznej Unii Europejskiej. W drugiej części omówiono możli…
DOI: 10.18276/sip.2015.40/2-06 · ISSN: 2080-4881
Article 2015
Authors / editors: Magdalena Graczyk-Kucharska
Published in: Marketing i Zarządzanie
The objective of the paper is to show the definition of Big Data and to present the areas of using Big Data by modern marketer. Big Data is the source of information that contributes not only the support of current decision of organization but primarily that allows predicting the…
DOI: 10.18276/pzfm.2015.41/2-22 · ISSN: 1509-0507
Article 2015
Authors / editors: Leszek Gracz
Published in: Marketing i Zarządzanie
Digital government is universally gaining acceptance as the public becomes more technologically advanced. It is critical for the government to embrace new technology for not only minimizing costs and maximizing utility of services to the taxpayers but also for serving the general…
DOI: 10.18276/pzfm.2015.40-11 · ISSN: 1509-0507
Article 2015
Authors / editors: Leszek Gracz, Jolanta Świderska
Published in: Marketing i Zarządzanie
The aim of research was to determine patients’ health behaviors in the range of oral hygiene regarding their income and place of living. Study included 180 patients, 90 women and 90 men, aged 35-44 from a big city, smaller cities and villages of West Pomerania region. Dental exam…
DOI: 10.18276/pzfm.2015.38-21 · ISSN: 1509-0507
Article 2015
Authors / editors: Leszek Gracz
Published in: Marketing i Zarządzanie
The purpose of the paper is presenting and analyzing the image of online stores as perceived by “young adults”. The image of online stores in the opinion of “young adults” is most of all created by the means of opinions of others (both close friends and anonymous internet users),…
ISSN: 1509-0507
Other text 2014
Authors / editors: Ewa Graczyk
Published in: Autobiografia Literatura Kultura Media
ISSN: 2353-8694