Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu
Currently: Marketing i Zarządzanie
The Evaluation of the Use of Mobile Apps by Citizens of Polish Voivodeships Cities
DOI: 10.18276/pzfm.2015.40-11
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| ISSN: | 1509-0507 |
| eISSN: | 2353-2874 |
| Authors: |
Leszek
Gracz
University of Szczecin |
| Keywords: | m-marketing mobile apps self-government voivodeship cities |
| Issue / book publication date: | 2015 |
| Page range: | 12 (135-146) |
| OAI-PMH: | Metadata |
 
| |
Abstract
Digital government is universally gaining acceptance as the public becomes more technologically advanced. It is critical for the government to embrace new technology for not only minimizing costs and maximizing utility of services to the taxpayers but also for serving the general needs of inhabitants and tourists. The paper focuses on one of the aspect of cities’ communication with environment – apps created for mobile phones (smartphones). In past few years there has been a tremendous increase of mobile apps for all major mobile platforms. The objective of the paper is the analysis of mobile apps created by Polish voivodeship cities for Android platform with the use of specially elaborated methodology of evaluating mobile apps.
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