Article 2018
Authors / editors: Alina Oczachowska
Published in: Marketing i Zarządzanie
The authorities of towns and villages at the Baltic cost willingly take advantage of the inflow of domestic and foreign tourists in the summer season by presenting their touristic offers .The objective of the paper is to diagnose the importance of events in strengthening the cohe…
DOI: 10.18276/miz.2018.53-12 · ISSN: 2450-775X
Article 2017
Authors / editors: Alina Oczachowska
Published in: Marketing i Zarządzanie
The aim of the paper is to identify the lifestyle of students and particularly the impact of technology on their lifestyles, valuation and assessment of reality. The lifestyle is commonly assessed by taking into account reasons of satisfaction and fears as well as planes and expe…
DOI: 10.18276/miz.2017.48-04 · ISSN: 2450-775X
Article 2016
Authors / editors: Alina Oczachowska
Published in: Marketing i Zarządzanie
The objective of the article is to present selected elements of advertising messages, taking into account the psychology of perceiving advertisements. The article shows the features of message senders and the influence of positive and negative emotions on the perception of advert…
DOI: 10.18276/miz.2016.45-31 · ISSN: 2450-775X
Article 2015
Authors / editors: Alina Oczachowska
Published in: Marketing i Zarządzanie
While planning family holidays one pays attention to many aspects connected with touristic service. It is assumed that nowadays there is a competition using marketing instruments especially important for services, which are customer service, personnel management and management of…
DOI: 10.18276/pzfm.2015.39-06 · ISSN: 1509-0507
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