Article 2018
Authors / editors: Mirosława Pluta-Olearnik
Published in: European Journal of Service Management
Perceiving enterprise marketing through the prism of value provided to customers is already a well-established approach to management expertise, including the field of marketing. The article addresses the role of services in the delivery of this value. The aim of the article is t…
DOI: 10.18276/ejsm.2018.26-24 · ISSN: 2450-8535
Article 2017
Authors / editors: Mirosława Pluta-Olearnik
Published in: Marketing i Zarządzanie
The issue of the paper refers to the current area of research connected with the competitive advantage of enterprises and value for the customer based on the resources and relations. The purpose of the paper is to identify the importance of services in building customer value and…
DOI: 10.18276/miz.2017.48-36 · ISSN: 2450-775X
Article 2016
Authors / editors: Mirosława Pluta-Olearnik, Magdalena Murzyn
Published in: Marketing i Zarządzanie
The desire to succeed is the driving force behind enterprises operating in the market. The article considers the role of marketing strategies in the context of achieving the success of the company. Relating to attempts presented in the literature on the subject of understanding t…
DOI: 10.18276/miz.2016.44-21 · ISSN: 2450-775X
Article 2016
Authors / editors: Janusz Olearnik, Mirosława Pluta-Olearnik
Published in: Marketing i Zarządzanie
Universities need to be entrepreneurial. In the practice they need to skilfully combine the social mission and private academic entrepreneurship.The aim of this study is to formulate and highlight the thesis on reasonability and capability of applying such attitudes and pursuing …
DOI: 10.18276/miz.2016.42-09 · ISSN: 2450-775X
Article 2015
Authors / editors: Mirosława Pluta-Olearnik
Published in: Marketing i Zarządzanie
Higher education institutions are organizations, which are liable at present to processes of the internationalization. Definition of features that characterize universities internationalization process requires the formulation of a number of detailed criteria of measurement. One …
DOI: 10.18276/pzfm.2015.40-14 · ISSN: 1509-0507
Article 2015
Authors / editors: Janusz Olearnik, Mirosława Pluta-Olearnik
Published in: Marketing i Zarządzanie
Business concept is linked to the activities of the market and should include decisions and marketing projects. The purpose of the article is an indication of the place and role of marketing issues in business concepts. The article shows the characteristics of the business concep…
ISSN: 1509-0507