European Journal of Service Management

This article presents the concept of an integrated rail ticket with regard to the research on the railway services market, which shows that passengers, first and foremost, expect minimization of effort required to organize the transport, which can be achieved by an integrated railway ticket. The aim of this article is to present the concept and evaluation of the implementation of an integrated railway ticket on the passenger transport market. The research area constituted mass passenger transport (by railway undertakings) and individual transport by passenger cars in Poland. In order to achieve this goal, the desk research method was adopted, and supplemented by the available literature and the results of secondary research published by the Railway Transport Office and the Central Statistical Office (GUS). The latter opens new possibilities for railway undertakings in the scope of analysing passengers’ expectations and shaping their communication behaviour.