Article 2017
Authors / editors: Agnieszka Izabela Baruk
Published in: Studia i Prace WNEiZ US
In the article the problem of prosumption activity of fi nal buyers was presented. The attention was paid to the growth of its meaning for buyers and for offerors. On the base of the results of empirical research the scope of this activity was identifi ed. The scope of prosumptio…
DOI: 10.18276/sip.2017.48/2-09 · ISSN: 2450-7733
Article 2016
Authors / editors: Agnieszka Izabela Baruk
Published in: Studia i Prace WNEiZ US
In the article the problems connected with ethnocentric dimension of prosumption were presented. The special attention was paid to the influence of customers’ expectations in this scope on their actual market activities. On the base of the results of the empirical researches one …
DOI: 10.18276/sip.2016.43/3-02 · ISSN: 2450-7733
Article 2016
Authors / editors: Agnieszka Widawska-Stanisz
Published in: Studia i Prace WNEiZ US
The goal of this work was presenting the idea of gamification and the possibilities of using it in the management of relations with the purchasers of sport – leisure services. Taking into account current research results, considering the forms of spending free time, pro –healthy …
DOI: 10.18276/sip.2016.43/2-34 · ISSN: 2450-7733
Article 2016
Authors / editors: Beata Tarczydło
Published in: Studia i Prace WNEiZ US
The study aims at identifying the prevailing trends in marketing activities today adapted to behaviour of digital purchasers. Starting from a definition of the digital purchaser, the study goes on to discuss his behaviour, including the buying patterns, and concludes by compiling…
DOI: 10.18276/sip.2016.43/2-30 · ISSN: 2450-7733
Article 2015
Authors / editors: Sylwia Bas
Published in: Współczesne Problemy Ekonomiczne
Neuroeconomics is a field of science which investigates the neural correlates of decisions and economic assessments, using mainly methods such as functional magnetic resonance and electroencephalography. Part of neuroeconomics focuses on discovering the neurophysiological basis o…
DOI: 10.18276/wpe.2015.11-23 · ISSN: 2081-9579
Article 2015
Authors / editors: Agnieszka Izabela Baruk
Published in: Studia i Prace WNEiZ US
W artykule przedstawiono zagadnienia związane z działaniami marketingowymi podejmowanymi przez oferentów produktów spożywczych w kontekście ich zgodności z oczekiwaniami nabywców finalnych. Ukazano je z odmiennej perspektywy, odzwierciedlającej to, czego nie oczekują nabywcy, uzn…
ISSN: 2080-4881
Article 2015
Authors / editors: Katarzyna Budzyńska, Katarzyna Domańska, Agnieszka Komor
Published in: Marketing i Zarządzanie
The paper identifies and examines both advantages and disadvantages of traditional and electronic trade from the point of view of young final purchasers. The paper presents the results of questionnaires conducted among 461 young clients of both traditional and internet shops. The…
DOI: 10.18276/pzfm.2015.41/2-39 · ISSN: 1509-0507
Article 2015
Authors / editors: Marek Angowski, Katarzyna Domańska
Published in: Marketing i Zarządzanie
The paper concerns with issues of the choice of cheese purchasing place with particular emphasis on the specifics of long-maturing cheese. The knowledge of the factors influencing consumer choices is very important on the competitive market and it can become a base for building a…
DOI: 10.18276/pzfm.2015.41/2-31 · ISSN: 1509-0507
Article 2015
Authors / editors: Maria Grzybek, Wiesław Szopiński
Published in: Marketing i Zarządzanie
Societal changes result in the increasing role of tourism, which is becoming one of major industries for many countries, including Poland. In a market economy where success depends on a number of sold products, the process of segmentation of tourism services market becomes partic…
DOI: 10.18276/pzfm.2015.41/2-14 · ISSN: 1509-0507