Article 2018
Authors / editors: Beata Tarczydło, Anna Kondak, Adrian Konior
Published in: Marketing i Zarządzanie
The objective of the paper is to explain viral marketing and to indicate its place and role in management of contemporary organizations. The literature studies were conducted and available research and reports reviewed as well as a project of own research executed in the paper. S…
DOI: 10.18276/miz.2018.53-17 · ISSN: 2450-775X
Article 2018
Authors / editors: Ewa Prymon-Ryś
Published in: European Journal of Service Management
Recommendations and “word-of-mouth” play an important role in service marketing. This specific form of communication involves supporting a product or service by a satisfied customer. “Word of mouth” is very helpful in building awareness of a brand, also in the higher education ma…
DOI: 10.18276/ejsm.2018.26-26 · ISSN: 2450-8535
Article 2018
Authors / editors: Krzysztof Kasianiuk, Robert Sobiech
Published in: European Journal of Service Management
Evaluation systems are important parts of public policy information feedback loop mechanisms. Evaluation studies gather a bulk of knowledge that may be used in improving public interventions. Recommendations formulated on the basis of evaluation studies play an important, but oft…
DOI: 10.18276/ejsm.2018.27/2-23 · ISSN: 2450-8535
Article 2017
Authors / editors: Jarosław A. Kowalski
Published in: Marketing i Zarządzanie
The purpose of the paper is to identify brand strategies on the energy drinks market, which are products that are difficult to differentiate in other ways than using marketing tools. The position of a brand on the market, such as a leader or occupying a market niche and the role …
DOI: 10.18276/miz.2017.48-33 · ISSN: 2450-775X
Article 2017
Authors / editors: Małgorzata Dębska, Władysław Mynarski, Michał Rozpara, Daniel Puciato
Published in: Central European Journal of Sport Sciences and Medicine
The aim of the present study was the evaluation of habitual physical activity in adult members of health promoting associations in compliance with selected health recommendations. Physical activity was monitored for 7 consecutive days using accelerometer ActiGraph GT3X+. It was o…
DOI: 10.18276/cej.2017.2-10 · ISSN: 2300-9705
Article 2017
Authors / editors: Elżbieta Kawecka-Wyrzykowska
Published in: Studia i Prace WNEiZ US
This paper attempts to answer the question to what extent the Council Recommendations adopted in the context of the European semester are implemented in Poland. The Recommendations address coordination of economic policies of the EU Member States. Their implementation by Poland w…
DOI: 10.18276/sip.2017.49/2-09 · ISSN: 2450-7733
Article 2017
Authors / editors: PIOTR PISAREWICZ
Published in: Finanse, Rynki Finansowe, Ubezpieczenia
Purpose – Analysis of the legal standards and requirements on banking sector in the field of internal control mechanisms since the 1997. The dynamic development of financial markets and globalization have contributed in recent decades to the promotion of services and internationa…
DOI: 10.18276/frfu.2017.1.85-39 · ISSN: 2450-7741
Article 2017
Authors / editors: Paweł Mielcarz, Dmytro Osiichuk
Published in: Finanse, Rynki Finansowe, Ubezpieczenia
By their nature, corporate valuations are partially built on analysts’ opinions, and not only on objective facts. However, it is of primary importance for equity research to be grounded on sound economic theory and existing methodological conventions. Otherwise, an inherent eleme…
DOI: 10.18276/frfu.2017.1.85-30 · ISSN: 2450-7741
Article 2017
Authors / editors: Piotr Bolibok
Published in: Finanse, Rynki Finansowe, Ubezpieczenia
Purpose – The paper aims at empirical evaluation of the performance of the professional stock market analysts’ recommendations in the Polish banking sector.
Design/methodology/approach – The employed research methods involve the analyses of structure and accuracy of the examined…
DOI: 10.18276/frfu.2017.89/2-02 · ISSN: 2450-7741
Article 2017
Authors / editors: Leszek Czapiewski
Published in: Finanse, Rynki Finansowe, Ubezpieczenia
Purpose – The paper discusses the long-term price reaction of investors to recommendations issued by the largest brokerage houses.
Design/Methodology/approach – The study used a broad sample of over 17,000 different types of recommendations issued during 1998-2013 for 436 compan…
DOI: 10.18276/frfu.2017.86-08 · ISSN: 2450-7741
Article 2016
Authors / editors: Mieczysław Pawłowski
Published in: Studia Informatica Pomerania
The author investigates the issue of the preference in product presentation for B2B customers in specialized internet shop. Literature review includes current state of eCommerce business market in Poland and globally as well as selected papers focused on product presentation in i…
DOI: 10.18276/si.2016.41-04 · ISSN: 2451-0424
Article 2016
Authors / editors: Barbara Kryk
Published in: Studia i Prace WNEiZ US
The success of the Europe 2020 Strategy is conditioned by the realization among others social goals. Thus, in this study we have evaluated the implementation of these objectives in Poland based on synthetic indicators set for themselves and also for assessing the compliance with …
DOI: 10.18276/sip.2016.46/2-05 · ISSN: 2450-7733
Article 2015
Authors / editors: Małgorzata Budzanowska-Drzewiecka
Published in: Marketing i Zarządzanie
The paper contains the results of own research relating to the use of blogger recommendations when making purchasing decisions by people aged 15–25. A survey involving 299 students as participants is analyzed. The results show that the use of blogger recommendations depends on th…
DOI: 10.18276/pzfm.2015.39-09 · ISSN: 1509-0507