Article 2017
Authors / editors: Olga Grzybek
Published in: Finanse, Rynki Finansowe, Ubezpieczenia
Purpose – The paper presents the re ections on economic content of the excess of fair value of net assets acquired in a business combination over the purchase price. Methodology – Literature review and analysis of accounting law. Findings – The excess of fair value of acquired …
DOI: 10.18276/frfu.2017.88/1-04 · ISSN: 2450-7741
Article 2016
Authors / editors: Maria Grzybek, Marta Kawa
Published in: Marketing i Zarządzanie
The content of this study is to determine the essence and significance of the internal relationship marketing. On the basic of medium scale constructions company the article presents the development and types of used marketing communication tools as well as the importance of moti…
DOI: 10.18276/miz.2016.44-37 · ISSN: 2450-775X
Article 2015
Authors / editors: Maria Grzybek, Wiesław Szopiński
Published in: Marketing i Zarządzanie
The aim of the paper is to present clients’ opinions on marketing activities aimed at building customer loyalty realized in a post providing telecommunications services, based in the city of Rzeszów. Empirical studies with a usage of a survey questionnaire were conducted among in…
DOI: 10.18276/pzfm.2015.38-22 · ISSN: 1509-0507
Article 2015
Authors / editors: Maria Grzybek, Wiesław Szopiński
Published in: Marketing i Zarządzanie
Societal changes result in the increasing role of tourism, which is becoming one of major industries for many countries, including Poland. In a market economy where success depends on a number of sold products, the process of segmentation of tourism services market becomes partic…
DOI: 10.18276/pzfm.2015.41/2-14 · ISSN: 1509-0507
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