Search scope: All publications
Results for “Haberla”: 4.
Article 2017
Authors / editors: Aleksandra Kuźmińska-Haberla
Published in: Marketing i Zarządzanie
The aim of the paper is to present the importance of political correctness in the international perspective and to present its importance in advertising on the selected examples. The paper is based on the analysis of the available literature on advertising, political correctness …
DOI: 10.18276/miz.2017.47-25 · ISSN: 2450-775X
Article 2017
Authors / editors: Marcin Haberla
Published in: Marketing i Zarządzanie
In the last few years lots of attention has been paid to clusters. Their activity has a strong influence on the development and economy of the region and sometimes also the country as a whole. There are many studies on cluster policy and clustering support. There is also a growin…
DOI: 10.18276/miz.2017.47-10 · ISSN: 2450-775X
Article 2016
Authors / editors: Marcin Haberla, Aleksandra Kuźmińska-Haberla
Published in: Marketing i Zarządzanie
The objective of the article is to present the marketing activities of medical tourism operators on Lower Silesia. Additionally the state of the market of medical services offered for foreign consumers will be presented. Surveyed medical entities from Lower Silesia region use mar…
DOI: 10.18276/miz.2016.44-38 · ISSN: 2450-775X
Article 2015
Authors / editors: Marcin Haberla, Aleksandra Kuźmińska-Haberla
Published in: Marketing i Zarządzanie
The purpose of this paper is to present the expectations of Lower Silesia medical entities with regard to cluster in the context of the development of medical tourism. The paper indicates the main benefits and limitations connected with functioning within the cluster structure. T…
DOI: 10.18276/pzfm.2015.40-22 · ISSN: 1509-0507