Search scope: All publications
Results for “Maciaszczyk”: 4.
Article 2017
Authors / editors: Magdalena Maciaszczyk
Published in: Marketing i Zarządzanie
The aim of the article is to identify the problems encountered by a researcher addressing the issue of recognizing behaviours manifested by consumers with motor disabilities. For example, in order to obtain the primary data needed to carry out the deductive process, above all, it…
DOI: 10.18276/miz.2017.49-02 · ISSN: 2450-775X
Article 2016
Authors / editors: Magdalena Maciaszczyk
Published in: Marketing i Zarządzanie
Contemporary market reality gets enterprises to build long-term and beneficial relations with customers; beneficial not only for the enterprise but also for the customer. Winning a loyal customer is not quick nor effortless but in the prospect of functioning under highly competit…
DOI: 10.18276/miz.2016.44-39 · ISSN: 2450-775X
Article 2015
Authors / editors: Magdalena Maciaszczyk
Published in: Marketing i Zarządzanie
Consumers' behaviors are a subject to constant transpositions. On the one side they are modeled by the constant development of teleinformatic technologies and dynamic changes observed on the market. On the other side the consumers' behaviors give a real boost and contribute to ne…
DOI: 10.18276/pzfm.2015.38-12 · ISSN: 1509-0507
Article 2015
Authors / editors: Magdalena Maciaszczyk
Published in: Marketing i Zarządzanie
Consumer behaviors undergo constant changes that are caused by a number of consumption megatrends. Among these trends one can present servicization, globalization, ecologization, virtualization and prosumption. Physically disabled consumers, as all consumers, are affected by the …
DOI: 10.18276/pzfm.2015.41/2-10 · ISSN: 1509-0507