Manifestations of implementation of the CSR concept in the retail banking sector in Poland

Sustainable development as a process aiming at satisfaction of development aspirations of the present generation, in the way enabling next generations to achieve the same goals is based on three pillars – society, environment and economy. Financial sector and banks that enable exchange transactions to be conducted with the use of various forms of money are particularly important in this process. The purpose of the paper is to identify the manifestations of actions conducted by retail banks that constitute the expression of implementation of corporate social responsibility concept. Thanks to performed studies, it has been stated that the entities of the sector, more and more frequently commence activities supporting implementation of the assumptions of CSR. All analyzed banks used indirect actions, although not in the same range.