Intelligent Management and Artificial Intelligence: Trends, Challenges, and Opportunities, Vol.2

Purpose: The article explores the integration of neuroscience and intelligent management in the context of a multigenerational workforce. It aims to examine how Generations X, Y, and Z perceive the applicability and usefulness of neuroscience tools and techniques in managerial practice. Need for the study: In the face of rapid technological advancement and increasing generational diversity in the labor market, there is a growing need to understand how modern management tools — particularly those grounded in neuroscience — are received across generational cohorts. The literature lacks studies that combine neuroscience, intelligent management, and generational differences, creating a gap that this article addresses. Methodology: A quantitative survey was conducted using the CAWI method on a sample of 423 Polish respondents representing Generations X, Y, and Z. The questionnaire measured awareness, perceived usefulness, and willingness to apply eight neuroscience tools and techniques in intelligent management. Nonparametric statistical tests (Mann–Whitney U) were used to identify generational differences. Findings: The results indicate significant generational differences in the perception and acceptance of neuroscience tools. Generation Y rated neuroeducation and neuromarketing highest, while Generation Z showed greater openness to neurofeedback and neuroadaptive decision-support systems. Generation X demonstrated more familiarity with neuroleadership and neuroeconomics but expressed more skepticism toward newer tools. Practical Implications: These insights suggest that organizations should adapt the implementation of neuroscience-based management tools to generational preferences. Doing so can enhance employee engagement, learning effectiveness, and leadership development. Customized training and communication strategies may support smoother adoption of intelligent management innovations across age-diverse teams.