Monograph 2025
Authors / editors: Magdalena Soboń
Published in: Rozprawy i Studia
Quality is a priority in healthcare. Its importance has been constantly growing as a consequence of the increasing standardization, the individualization of the approach to the patient and requirements, as well as in the context of the effectiveness of entities and the system.
A…
DOI: 10.18276/978-83-7972-924-1 · ISBN: 978-83-7972-923-4 · ISSN: 0860-2751
Article 2019
Authors / editors: Małgorzata Chojnacka
Published in: Studia i Prace WNEiZ US
The article presents the results of research about customer service criteria in urban transport in Poland. On their basis, the criteria used by this group of respondents was to measure customer satisfaction are described. Respondents also indicated criteria that they think may be…
DOI: 10.18276/sip.2019.55-12 · ISSN: 2450-7733
Article 2018
Authors / editors: Krystyna Pieniak-Lendzion, Renata Stefaniak
Published in: Marketing i Zarządzanie
Online sales are at present one of the most dynamically developing forms of sales in business. Despite consumers’ concerns, the sector is thriving and there is no indication that its growth rate will decrease any time soon. The purpose of the article is to present the effect of e…
DOI: 10.18276/miz.2018.54-04 · ISSN: 2450-775X
Article 2018
Authors / editors: Anna E. Wolnowska
Published in: European Journal of Service Management
The share of discount stores in the Polish retail trade, has had a strong trend upward for several years. Poles pay more and more attention to the quality of the services offered by the discount stores network. Hence the aim of the article is testing the quality of services in th…
DOI: 10.18276/ejsm.2018.25-41 · ISSN: 2450-8535
Article 2018
Authors / editors: Teresa Gajewska
Published in: European Journal of Service Management
Logistic services are evaluated primarily by measuring customer satisfaction. A satisfaction measurement provides information on the operations of an organization and how effective it is in meeting the customers’ needs. The aim of this paper is an evaluation of the organizational…
DOI: 10.18276/ejsm.2018.26-11 · ISSN: 2450-8535
Article 2018
Authors / editors: Robert Nowacki
Published in: Marketing i Zarządzanie
The objective of the article is to analyse and assess the level of cooperation of the companies rendering marketing services with their customers, being considered from the perspective of the latter. There were diagnosed the factors affecting customers’ satisfaction or lack of it…
DOI: 10.18276/miz.2018.52-13 · ISSN: 2450-775X
Article 2018
Authors / editors: Andrzej Tucki, Andrzej Świeca, Jan Czeczelewski, Paulina Boruch
Published in: Ekonomiczne Problemy Turystyki
Quality of services is one of the most important initiators of customers’ satisfaction, as well as their loyalty. Hence, hotel managers should know how to measure the quality of the services provided, as well as customers’ satisfaction. This paper identifies the results of a ques…
DOI: 10.18276/ept.2018.2.42-14 · ISSN: 1644-0501
Article 2017
Authors / editors: Mirosława Szark-Eckardt, Beata Augustyńska, Wioletta Łubkowska
Published in: Marketing i Zarządzanie
The aim of the study was to determine the reasons behind studying and career plans of undergraduate students of tourism and recreation at the University of Bydgoszcz. For the statistical inference, the incidence of features and the chi-square test for independence were used. 136 …
DOI: 10.18276/miz.2017.50-05 · ISSN: 2450-775X
Article 2017
Authors / editors: Ewa Rębacz-Maron, Patryk Lisiecki
Published in: Acta Biologica
Background. The current trend for a slim body has spread to all age groups and social strata. It is
necessary to monitor health- and eating-related behaviours among young people to counteract
bad eating habits.
Aim. To examine body satisfaction taking into account anthropometr…
DOI: 10.18276/ab.2017.24-09 · ISSN: 2450-8330
Article 2017
Authors / editors: Hanna Hall
Published in: Studia i Prace WNEiZ US
The aim of the article is to analyze the dilemmas connected with the process of marketisation of contemporary universities, with particular emphasis on the role of the student as a university client. The article presents selected aspects of the author’s research o charakterze jak…
DOI: 10.18276/sip.2017.50/3-02 · ISSN: 2450-7733
Article 2017
Authors / editors: Marcin Gąsior
Published in: Marketing i Zarządzanie
Consumer’s general evaluation of the place of purchase, in particular functioning of a shopping entity, and, in a consequence, the experienced level of satisfaction are traditionally defined and explained using a set of variables that describe and express the evaluation of severa…
DOI: 10.18276/miz.2017.48-27 · ISSN: 2450-775X
Article 2017
Authors / editors: Monika Sak-Skowron
Published in: Marketing i Zarządzanie
The paper is of a theoretical character. It focuses on the analysis of the factors influencing the level of the employees job satisfaction. The various classifications of job satisfaction factors are presented, as well as their characteristics, divided into three groups: occupati…
DOI: 10.18276/miz.2017.48-23 · ISSN: 2450-775X
Article 2017
Authors / editors: Małgorzata Chojnacka
Published in: Studia Informatica Pomerania
This article presents the results of research conducted in 2016 on methods of obtaining and processing data related to customer service in urban transport in Poland. Based on this, the respondent's method used to measure customer satisfaction, the frequency of methods used in the…
DOI: 10.18276/si.2017.43-03 · ISSN: 2451-0424
Article 2017
Authors / editors: Ewa Brożyna
Published in: Problemy Transportu i Logistyki
This article presents topic of quality in public transport. Article goal is presentation results of research made by this article’s author. Research analysis can let to improvement the quality of services provided by one of the transport organizer. Article presents online researc…
DOI: 10.18276/ptl.2017.38-07 · ISSN: 1644-275X
Article 2017
Authors / editors: Mirosława Szark-Eckardt, Beata Augustyńska, Wioletta Łubkowska, Maria Alicja Nowak
Published in: Ekonomiczne Problemy Turystyki
Willingness to complete higher education is a manifestation of an enterprising attitude. Reasons behind seeking higher education are inseparably connected with the value of education in today’s realities. The aim of this study was to determine the reasons behind the choice of stu…
DOI: 10.18276/ept.2017.1.37-08 · ISSN: 1644-0501
Article 2017
Authors / editors: Adam Piontek
Published in: Studia i Prace WNEiZ US
The process of formation of employee satisfaction shows both the role played in this process is the organization and work environment. At the same time are also important factors inherent in the unit, differentiating the level of perceived satisfaction. Development aims to identi…
DOI: 10.18276/sip.2017.48/2-23 · ISSN: 2450-7733
Article 2017
Authors / editors: Sylwia Gocłowska, Monika Piątkowska
Published in: European Journal of Service Management
The aim of this research is to determine which factors of consumers’ sport consumption behaviour have an impact on service satisfaction. The survey was conducted on 76 clients of a selected fitness club in Warsaw. The questionnaire comprised 7 areas of the club’s functioning, mea…
DOI: 10.18276/ejsm.2017.22-04 · ISSN: 2450-8535
Article 2017
Authors / editors: Maciej Karpiński
Published in: Analiza i Egzystencja
The will, widely understood, is a lack of indifference – a turn to (a wanting-desire)
or from (a negative wanting, hate) some thing: an attraction or a repulsion – both in
the literal meaning (a physical force) and any metaphoric meaning. As the relation
between a subject and …
DOI: 10.18276/aie.2017.38-06 · ISSN: 1734-9923
Article 2016
Authors / editors: Magdalena Maciaszczyk
Published in: Marketing i Zarządzanie
Contemporary market reality gets enterprises to build long-term and beneficial relations with customers; beneficial not only for the enterprise but also for the customer. Winning a loyal customer is not quick nor effortless but in the prospect of functioning under highly competit…
DOI: 10.18276/miz.2016.44-39 · ISSN: 2450-775X
Article 2016
Authors / editors: Agnieszka Maciąg
Published in: Ekonomiczne Problemy Turystyki
The article presents the issue of compensation and redress for wasted holiday in tourist services. The results obtained showed that Polish respondents attach importance primarily to the fundamental aspects related to the execution of the service itself, while German respondents p…
DOI: 10.18276/ept.2016.2.34-27 · ISSN: 1644-0501
Article 2016
Authors / editors: Agnieszka Kacprzak
Published in: Marketing i Zarządzanie
Following the paradigm of experience marketing, both brick-and-mortar and virtual shops try to comprehensively affect the senses of consumers, as well as to deliver them cognitive, emotional, relational and behavioral experiences. This is where the question arises, whether all ty…
DOI: 10.18276/miz.2016.44-11 · ISSN: 2450-775X
Article 2016
Authors / editors: Grażyna Hołodnik-Janczura
Published in: Ekonomiczne Problemy Usług
The issues of priority requirements in Agile play a key role on the road to obtain customer satisfaction and success of the project. Beginning from the priority of the organization objectives, pay attention to existing hierarchical relationships between the different levels of pr…
DOI: 10.18276/epu.2016.122-24 · ISSN: 1896-382X
Article 2015
Authors / editors: Anetta Pukas
Published in: Marketing i Zarządzanie
Customer satisfaction has been the subject of research and discussion of both researchers and practitioners for decades. Only in recent years there has been an extreme increase of interest in this issue also among public sector organisations in the world, including Poland. The sa…
DOI: 10.18276/pzfm.2015.40-24 · ISSN: 1509-0507
Article 2015
Authors / editors: Bogusław Bembenek
Published in: Marketing i Zarządzanie
The paper comprises the considerations regarding the significance, status and role of satisfaction and loyalty in a cluster in the context of managing cluster development. The author indicates that member satisfaction as well as loyalty are still present issues; however they are …
DOI: 10.18276/pzfm.2015.40-20 · ISSN: 1509-0507
Article 2015
Authors / editors: Łukasz Skowron
Published in: Marketing i Zarządzanie
The paper presents the author's own research results describing the process of shaping satisfaction of customers of Lublin shopping centers. The research was conducted on the group of over 2000 customers in two research periods (2013 and 2014; approximately 1000 customers in ever…
DOI: 10.18276/pzfm.2015.39-20 · ISSN: 1509-0507
Article 2015
Authors / editors: Adam Rudzewicz
Published in: Marketing i Zarządzanie
The purpose of this article is presentation the relationship between the level of logistics customer service and sales results obtained by the company. In the research procedure were calculated two measures of the level of logistical support. The first involved the execution of o…
ISSN: 1509-0507
Article 2015
Authors / editors: Aleksandra Grobelna
Published in: Ekonomiczne Problemy Turystyki
The aim of this study is to investigate both the importance of personality traits of employees working in hotel contact positions and their potential relations with employees’ attitudes towards work. The research problem is to approach the following question: is there any relatio…
DOI: 10.18276/ept.2015.3.31-06 · ISSN: 1644-0501
Article 2015
Authors / editors: Marlena Bednarska
Published in: Ekonomiczne Problemy Turystyki
Human capital is generally recognised as the foundation of competitive advantage in the modern economy. Hence methods of work environment development have attracted more attention to recruit and retain high-quality job candidates. The purpose of the paper is to identify factors t…
DOI: 10.18276/ept.2015.3.31-01 · ISSN: 1644-0501
Article 2015
Authors / editors: Katarzyna Liczmańska
Published in: Marketing i Zarządzanie
Trends that can be observed in consumer behaviours are an extremely valuable database for entrepreneurs. All conditions of purchase decisions are analysed in detail and form the basis for strategic decisions, being the foundation of matching offers to customers’ needs and expecta…
DOI: 10.18276/pzfm.2015.41/2-09 · ISSN: 1509-0507
Article 2015
Authors / editors: Monika Ratajczyk
Published in: Marketing i Zarządzanie
The paper presents the results of own research (CAWI, IDI) concerning the factors of dissatisfaction with hairdressing services in Poland. The own research show that the key point of customer concentration in gaining satisfaction with the service is set to achieve the desired eff…
DOI: 10.18276/pzfm.2015.41/1-10 · ISSN: 1509-0507