Article 2018
Authors / editors: Agnieszka Palka
Published in: Marketing i Zarządzanie
There have been quite intensive development of the ice cream market in recent years in Poland, especially of impulse ice cream. The impulse ice-cream market is developing, among others, thanks to young consumers who are increasingly consuming these products and have an impact on …
DOI: 10.18276/miz.2018.53-14 · ISSN: 2450-775X
Article 2018
Authors / editors: Izabela Ostrowska
Published in: European Journal of Service Management
Children are an attractive target group for companies, not only because of the financial resources they have, but also due to the impact they have on their parents when making purchasing decisions. For these reasons, a wide range of marketing communication activities is addressed…
DOI: 10.18276/ejsm.2018.28/1-30 · ISSN: 2450-8535
Article 2017
Authors / editors: Wanda Patrzałek
Published in: Marketing i Zarządzanie
The main objective of the paper is analysis of the factors influencing the lifestyle among young consumers. The lifestyle determinant category includes both health as well as anti-health factors. The typical proportion of these factors can be disturbed, especially considering you…
DOI: 10.18276/miz.2017.48-06 · ISSN: 2450-775X
Article 2017
Authors / editors: Julita Szlachciuk, Agnieszka Bobola, Irena Ozimek, Elżbieta Czyż
Published in: Ekonomiczne Problemy Turystyki
The goal of the article was to analyze the level of familiarity with Polish regional and traditional products among young consumers. The research was based on data obtained from a diagnostic survey conducted in 2016 among 233 respondents, aged 18–34. Although preliminary due to s…
DOI: 10.18276/ept.2017.3.39-07 · ISSN: 1644-0501
Article 2016
Authors / editors: Agnieszka Rybowska
Published in: Studia i Prace WNEiZ US
The sensory marketing is more frequently and in increasingly wider range used in Polish stores. Its purpose is to influence customers’ behavior through its impact on their senses. The aim of the research was to determine the perception of those activities by youth from different …
DOI: 10.18276/sip.2016.43/2-24 · ISSN: 2450-7733
Article 2015
Authors / editors: Agnieszka Bretyn
Published in: Współczesne Problemy Ekonomiczne
Aware consumers are essential for the efficient functioning of markets, because by spending their income they premium a fair businesses, that meet the needs of consumers. Therefore, on the background of general considerations concerning consumer awareness, the aim of the study is…
ISSN: 2081-9579
Article 2015
Authors / editors: Anna Niedzielska
Published in: Marketing i Zarządzanie
The problem of gender has become the topic of heated argument recently. It determines paying attention to gender marketing issue interpreted as a message created according to communication codes preferred by each sex. The fundamental objective of the paper is to refer to the abov…
DOI: 10.18276/pzfm.2015.38-13 · ISSN: 1509-0507
Article 2015
Authors / editors: Małgorzata Grzywińska-Rąpca
Published in: Studia Informatica Pomerania
Identifying consumer behavior may explain many of the processes taking place in the market, including the Internet. On the basis of these study consumer behavior elements students, important factors affecting the level of spending on Internet purchases are socio-demographic chara…
DOI: 10.18276/si.2015.37-03 · ISSN: 0867-1753
Article 2015
Authors / editors: Anna Niedzielska
Published in: Marketing i Zarządzanie
The objective of the paper is to confront subjectively chosen marketing trends connected directly with relations with consumers, indicated by marketing experts as mainstreams in contemporary B2C marketing with the results of own research. The own research concerned the knowledge …
DOI: 10.18276/pzfm.2015.41/1-07 · ISSN: 1509-0507
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