Skip to content
Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu

Currently: Marketing i Zarządzanie

ZN 865 PZFiM nr 38
OpenAlex

Data describes this article or chapter.

Record found in the database

Citations
2
References
2
Citations by year
YearCitations
20232

Data retrieved:

Showing the last available data. An update is pending or has failed.

View source (new tab)
Crossref

Data describes this article or chapter.

Record found in the database

Citations
1

Data retrieved:

Showing the last available data. An update is pending or has failed.

View source (new tab)
OpenCitations

Data describes this article or chapter.

Citations
2

Data retrieved:

Showing the last available data. An update is pending or has failed.

Citing publications
  1. 10.17951/ijsr.2016.5.0.45 (2017)
  2. 10.13166/jms/176801 (2023)
View source (new tab)
Google Scholar
Find in Google Scholar (new tab)

Gender marketing w świadomości wybranej grupy młodych konsumentów na podstawie badań


(Gender Marketing in the Awareness of a Selected Group of Young Customers on the Basis of Research)
DOI: 10.18276/pzfm.2015.38-13
Cite

The full text is available

ISSN:1509-0507
eISSN:2353-2874
Authors: Anna Niedzielska
Politechnika Częstochowska
Keywords: communication young consumer sex consumer behavior gender marketing
Issue / book publication date:2015
Page range:10 (139-148)
OAI-PMH:Metadata
Cited-by (Crossref) ?: Enable JavaScript to retrieve citation data.
CC BY-SA Open Access CEEOL
QR code

Abstract

The problem of gender has become the topic of heated argument recently. It determines paying attention to gender marketing issue interpreted as a message created according to communication codes preferred by each sex. The fundamental objective of the paper is to refer to the above-mentioned matter and present the results of the research carried among young customers concerning their awareness of gender marketing concept and activities undertaken within its scope.

PDF

Download PDF
Preview PDF

Open PDF

Bibliography

  1. Arwaj-Sidorowicz A., Nowak A., Co z tym seksem w sprzedaży?, „Marketing w Praktyce” 2013, nr 11.
  2. Gender marketing – czekam na kreatywne reklamy, www.wysokieobcasy.pl/wysokieobcasy/1,66725,16142437,Gender_marketing___czekam_na_kreatywne_reklamy.html.
  3. Izmałkowa J., Materiał na wspaniałych konsumentów, „Marketing w Praktyce” 2013, nr 11.
  4. Kitlińska E., Kobiety lubią pewne miejsca, „Marketing w Praktyce” 2012, nr 10.
  5. Kręzel J., Marketing i gender, „Marketing w Praktyce” 2014, nr 7.
  6. Raport. Płeć konsumenta w marketingu, www.marketingkobiet.pl/raport-plec-konsumenta/.
  7. Sieńkowska E., Damą z reklamy być, „Marketing w Praktyce” 2012, nr 4.
  8. Szmidt M., Wiśniewski M., Chcą pachnieć i pić whisky, „Marketing w Praktyce” 2013, nr 11.
  9. Turska R., Płeć lojalności, „Marketing w Praktyce” 2013, nr 4.
  10. Turska R., Wybór i wyróżnienie, „Marketing w Praktyce” 2013, nr 11.
  11. Zubiel-Kasprowicz M., Po co marketingowi gender, „Marketing w Praktyce” 2015, nr 1.