Article 2018
Authors / editors: Romuald Zabrocki, Anna Suszek
Published in: Marketing i Zarządzanie
The objective of the paper is to determine the attitudes and behaviors of people aged 60+ in the functional food market. The analysis was based on the original data obtained from the survey conducted in the period from January to June 2016 among 384 respondents from the Pomerania…
DOI: 10.18276/miz.2018.53-19 · ISSN: 2450-775X
Article 2016
Authors / editors: Romuald Zabrocki
Published in: Marketing i Zarządzanie
City marketing is an essential element of territorial marketing, which significantly affects the process of image building and promotion. Event marketing constitutes a very specific form of tools package to promote cities that is designed for both the external receiver and the ci…
DOI: 10.18276/miz.2016.45-23 · ISSN: 2450-775X
Article 2016
Authors / editors: Anna Suszek- Namroży, Romuald Zabrocki
Published in: Studia i Prace WNEiZ US
The article presents the results of research assessing the attitudes and behavior of women towards product innovation on the cosmetics market carried out on the Tri-City in early 2015. Analysis of the results showed that for the vast majority of the respondents products and beaut…
DOI: 10.18276/sip.2016.43/3-37 · ISSN: 2450-7733
Article 2016
Authors / editors: Romuald Zabrocki
Published in: Studia i Prace WNEiZ US
The purpose of the considerations undertaken in the article is to show the needs and directions of reconstruction of selected elements of the action model of food services suppliers with respect to the consumers’ expectations. The material has pointed out the growing share of the…
DOI: 10.18276/sip.2016.43/2-38 · ISSN: 2450-7733
Article 2015
Authors / editors: Wojciech Brocki, Przemysław Czerniejewski, Wawrzyniec Wawrzyniak
Published in: Europa Regionum
DOI: 10.18276/er.2015.24-07 · ISSN: 1428-278X
Article 2015
Authors / editors: Wojciech Brocki, Przemysław Czerniejewski, Wawrzyniec Wawrzyniak
Published in: Europa Regionum
DOI: 10.18276/er.2015.23-24 · ISSN: 1428-278X
Article 2015
Authors / editors: Romuald Zabrocki
Published in: Marketing i Zarządzanie
The paper presents specificity and significance of seniors as an essential segment on the market, including the market of nutritional services. It emphasizes the social role and an increase in significance of gastronomic services for this target audience. The research results des…
DOI: 10.18276/pzfm.2015.38-18 · ISSN: 1509-0507
Article 1978
Authors / editors: Zygmunt Brocki
Published in: Przegląd Zachodniopomorski
ISSN: 0552-4245
Article 1970
Authors / editors: Zygmunt Brocki
Published in: Przegląd Zachodniopomorski
ISSN: 0552-4245