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European Journal of Service Management

Previously: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Service Management

Vol. 27/1, 3/2018
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  1. 10.1108/jec-04-2022-0049 (2022)
  2. 10.3390/ani11082357 (2021)
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The combination of cheese dairy and agri-tourism as a way of doing business in rural areas – case study

DOI: 10.18276/ejsm.2018.27/1-39
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Abstract

The main aim of this paper was to describe the activity of the artisan cheese dairy and agri-tourism on the example of the farm “Wańczykówka”, which is located in the village of Krzeszów in the south Lower Silesia. The original source of information was used in the study, which was obtained by direct interview with the owner of the analyzed object. The farm is located in attractive tourist areas and has a good chance of developing non-agricultural activities as an additional source of income. The paper presents the motives for starting a business and characteristics of the farm profile. In addition, it was discussed the sourcing of raw materials and characterized the product variety, as well as the offer of agri-tourism services. The described artisan cheese dairy combined with agri-tourism is an excellent example of pursuing an interesting form of entrepreneurship in the countryside as well as promoting of local quality food.
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