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Zeszyty Naukowe Uniwersytetu Szczecińskiego. Service Management

Currently: European Journal of Service Management

Vol. 16, 2/2015
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The influence of external factors on the competitiveness of a company

DOI: 10.18276/smt.2015.16-04
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ISSN:1898-0511
eISSN:2353-2858
Authors: Rayna Dimitrova
SWU, Blagoevgrad, Bulgaria
Keywords: external factors competitiveness grades indicators furniture industry
Issue / book publication date:2015
Page range:9 (37-48)
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Abstract

External factors are influencing directly the competitiveness and the competitive potential of a company. The analysis and the evaluation of the scope and sustainability of the influence of external factors is a condition for the formulation of an adequate competitive strategy of a company. Within this context the goal of this project is to conduct an empirical study of the influence of external factors for the competitiveness of furniture producing companies, situated on the territory of the Blagoevgrad region. Conclusions are drawn on the basis of the results of the empirical study.

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