Chapter 2025
Authors / editors: Grzegorz Szyjewski, Tomasz Łukaszewski
Published in: Intelligent Management and Artificial Intelligence: Trends, Challenges, and Opportunities, Vol.2
Purpose: This study aims to develop an intelligent teleinformatics system to alleviate bottlenecks and optimize sales efficiency during recurring demand peaks at points of sale. The system redistributes workload intensity by shifting selected tasks to periods of lower demand, the…
DOI: 10.18276/978-83-8419-053-1-27 · ISBN: 978-83-8419-053-1
Article 2018
Authors / editors: Krystyna Pieniak-Lendzion, Renata Stefaniak
Published in: Marketing i Zarządzanie
Online sales are at present one of the most dynamically developing forms of sales in business. Despite consumers’ concerns, the sector is thriving and there is no indication that its growth rate will decrease any time soon. The purpose of the article is to present the effect of e…
DOI: 10.18276/miz.2018.54-04 · ISSN: 2450-775X
Article 2018
Authors / editors: Barbara Kos
Published in: Ekonomiczne Problemy Usług
The provision of public collective transport services in urban areas is usually associated with the payment for that services. The fee collection may take various forms, e.g. traditional paper ticket, electronic city card, payment card or use of a mobile application. The use of m…
DOI: 10.18276/epu.2018.131/2-09 · ISSN: 1896-382X
Article 2018
Authors / editors: Mateusz Lewiński
Published in: Problemy Transportu i Logistyki
The article raises the issues of the e-commerce industry and impact of online shopping on urban supply
systems. The first part presents the development and characteristics of e-commerce. In this part also points
out how the specificity of the e-commerce industry and tendencies …
DOI: 10.18276/ptl.2018.44-04 · ISSN: 1644-275X
Article 2018
Authors / editors: Tomasz Bober
Published in: Ekonomiczne Problemy Usług
Trade is one of the types of activities that owe a rapid increase in productivity because of the use of information technology. The number of products that can be digitized (books, music, films, games) is growing, as well as the communication between the company and its clients b…
DOI: 10.18276/epu.2018.131/2-02 · ISSN: 1896-382X
Article 2018
Authors / editors: Paweł Bryła
Published in: Marketing i Zarządzanie
The article aims to examine the issue of credibility of information placed on food packaging from the perspective of food processors and distributors in Poland. With the use of the CAWI methodology, 78 completed questionnaires were obtained. We used correlations, t-statistics, AN…
DOI: 10.18276/miz.2018.52-01 · ISSN: 2450-775X
Article 2017
Authors / editors: Piotr Cyrek
Published in: Marketing i Zarządzanie
In the paper, basing on the results of the author’s own research, conducted in a form of direct interview with the usage of a questionnaire, motives taken into account by retailers when shaping an assortment set are verified. It was assumed that the motives are diversified when c…
DOI: 10.18276/miz.2017.48-26 · ISSN: 2450-775X
Article 2017
Authors / editors: Maciej Czaplewski
Published in: Ekonomiczne Problemy Usług
Rational use of characteristic for e-commerce new possibilities of obtaining relevant information about e-retailers can improve critical business information resources owned by e-customers. This fact is getting increasingly important as the use of e-commerce is on a steady rise i…
DOI: 10.18276/epu.2017.126/1-04 · ISSN: 1896-382X
Article 2017
Authors / editors: Arkadiusz Świadek, Marek Tomaszewski
Published in: Studia i Prace WNEiZ US
In the literature, there is a discussion on the importance of the spatial proximity to the user in the context innovation activity. The aim of this paper is to determine whether the innovative activity in Mazovian’s industrial system is a consequence of close interactions (local …
DOI: 10.18276/sip.2017.48/3-21 · ISSN: 2450-7733
Article 2016
Authors / editors: Izabela Dembińska
Published in: Problemy Transportu i Logistyki
The subject of discussion in the article is the impact of e-commerce sector on the warehouse space market. On the basis of available reports have been characterized the development of e-commerce in Poland, showing the dynamics and the type of change. Have been presented the needs…
DOI: 10.18276/ptl.2016.36-14 · ISSN: 1644-275X
Article 2016
Authors / editors: Piotr Cyrek
Published in: Marketing i Zarządzanie
In the article an attempt was made to identify opinions of entrepreneurs operating in Podkarpackie voivodeship about importance of qualifications of employees in retail trade entities as well as real actions aimed at improving competences of the employed. Although about 65% respo…
DOI: 10.18276/miz.2016.44-36 · ISSN: 2450-775X
Article 2016
Authors / editors: Urszula Garczarek-Bąk
Published in: Marketing i Zarządzanie
The aim of this paper is to examine the increasing effectiveness of marketing communication in an online environment usage by retailers. The methodology used in the article is based on literature research and Internet resources since those are the most up-to-date information abou…
DOI: 10.18276/miz.2016.46-15 · ISSN: 2450-775X
Article 2016
Authors / editors: Paweł Brzustewicz, Iwona Escher
Published in: Marketing i Zarządzanie
These days we can observe a rapid growth in the development of e-services. The fact that a new type of services is provided and consumed using an Internet-based or electronic system is of great importance to the marketing strategy. In the article, the authors discuss the nature a…
DOI: 10.18276/miz.2016.46-10 · ISSN: 2450-775X
Article 2016
Authors / editors: Robert Wolny
Published in: Studia i Prace WNEiZ US
The aim of the article is to present selected determinants of e-purchasing behavior of consumers in Austria, Germany and Switzerland and to present the results of research of e-purchasing behavior. The article presents the results of field research conducted on-line survey (years…
DOI: 10.18276/sip.2016.43/3-41 · ISSN: 2450-7733
Article 2016
Authors / editors: Paweł Bryła
Published in: Marketing i Zarządzanie
The article analyses the marketing strategy of a firm selling the so-called healthy food, following the model of cross-channel distribution. The research consisted of an in-depth interview with the owner of the Słoneczko shop and an analysis of the presentation of its offer in th…
DOI: 10.18276/miz.2016.44-19 · ISSN: 2450-775X
Article 2016
Authors / editors: Grzegorz Szymański
Published in: Marketing i Zarządzanie
Customers in the market of electronic commerce are often characterized by homogeneous features, for example low prices and the convenience of online shopping are indicated as the most important advantages of e-commerce. However, in such a turbulent and competitive environment, mo…
DOI: 10.18276/miz.2016.44-18 · ISSN: 2450-775X
Article 2016
Authors / editors: Marcin Gąsior
Published in: Marketing i Zarządzanie
The objective of the article is to present the results of the research on the areas of risk perceived by consumers during online purchase processes. During the research, conducted on a sample of 532 respondents, the meaning of thirty five variables, expressing different, possible…
DOI: 10.18276/miz.2016.44-01 · ISSN: 2450-775X
Article 2016
Authors / editors: Agnieszka Tul- Krzyszczuk, Monika Świątkowska, Maria Jeznach, Agata Przybyła
Published in: Studia i Prace WNEiZ US
Nowadays important measure increasing the competitiveness of the store on the market include the use of multiple new solutions in the area of marketing and customer communication. The aim of this work was to characterize the deliberations and attempt to assess the application of …
DOI: 10.18276/sip.2016.43/2-32 · ISSN: 2450-7733