Marketing i Zarządzanie

Previously: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu


ISSN: 2450-775X     eISSN: 2353-2874    OAI    DOI: 10.18276/miz.2016.44-01
CC BY-SA   Open Access   CEEOL

Issue archive / nr 3 (44) 2016
Obszary ryzyka postrzeganego przy transakcjach w środowisku wirtualnym
(The Areas of Risk Perceived during Online Purchasing)

Authors: Marcin Gąsior
Politechnika Lubelska, Wydział Zarządzania
Keywords: online purchasing consumer behaviour risk
Data publikacji całości:2016
Page range:12 (11-22)
Klasyfikacja JEL: L81
Cited-by (Crossref) ?:

Abstract

The objective of the article is to present the results of the research on the areas of risk perceived by consumers during online purchase processes. During the research, conducted on a sample of 532 respondents, the meaning of thirty five variables, expressing different, possible purchase-related problems and risks, has been evaluated. Such data made it possible to determine the differences between the perception of various forms of risk in the general population as well as in groups of male and female participants. Additionally, the relationship between aforementioned factors and general perceived risk, trust and willingness to choose online shops has been established.
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