Article 2017
Authors / editors: Lidia Kłos
Published in: Studia i Prace WNEiZ US
The aim of this article is to presents a complete picture of trends, and also current and future position of soft drinks’ market in Poland. For this purpose was made an analysis of alcohol-free drinks’ market in Poland against chosen EU countries and prediction of this market bas…
DOI: 10.18276/sip.2017.47/3-20 · ISSN: 2450-7733
Article 2017
Authors / editors: Natalia Żak
Published in: Marketing i Zarządzanie
Literature research prove that Polish consumers eat honey sporadically, while the consumption of honey in the USA is several times higher. Therefore, it became interesting to know the factors influencing the selection of honey by Polish and American consumers. As the result of th…
DOI: 10.18276/miz.2017.48-11 · ISSN: 2450-775X
Article 2016
Authors / editors: Joanna Stanisławska, Izabela Kurzawa
Published in: Studia i Prace WNEiZ US
This article aims to analyze the level of consumption of bread and cereal products in households by socio-economic groups of the population in Poland in 2005 and 2013. An attempt has been taken to determine consumer preferences in the field of bread and cereal products. The analy…
DOI: 10.18276/sip.2016.43/3-36 · ISSN: 2450-7733
Article 2016
Authors / editors: Piotr Przybyłowski, Kinga Urbańska, Natalia Chomaniuk
Published in: Marketing i Zarządzanie
The main objective of the research presented in the article was to gather information on the variety of baked goods that young consumers choose on the market, as well as identification of factors taken into account in the decision process and the eaten quantity. The study group c…
DOI: 10.18276/miz.2016.44-15 · ISSN: 2450-775X
Article 2015
Authors / editors: Marek Angowski, Katarzyna Domańska
Published in: Marketing i Zarządzanie
The paper concerns with issues of the choice of cheese purchasing place with particular emphasis on the specifics of long-maturing cheese. The knowledge of the factors influencing consumer choices is very important on the competitive market and it can become a base for building a…
DOI: 10.18276/pzfm.2015.41/2-31 · ISSN: 1509-0507
Article 2015
Authors / editors: Małgorzata Grzywińska-Rąpca
Published in: Studia Informatica Pomerania
Identifying consumer behavior may explain many of the processes taking place in the market, including the Internet. On the basis of these study consumer behavior elements students, important factors affecting the level of spending on Internet purchases are socio-demographic chara…
DOI: 10.18276/si.2015.37-03 · ISSN: 0867-1753
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