ISSN: 2450-8535
eISSN: 2353-2858
OAI
DOI: 10.18276/ejsm.2016.17/1-08
Issue archive /
Vol. 17, 1/2016
Effectiveness of reciprocal rule in tourism: evidence from a city tourist restaurant
| Authors: |
Anastasiya
Gladka
Andrzej Frycz Modrzewski University of Cracow Michał Żemła Pedagogical University in Cracow |
| Keywords: | reciprocity restaurant Cracow |
| Whole issue publication date: | 2016 |
| Page range: | 7 (57-63) |
Abstract
The paper concerns the phenomena of reciprocal exchange which is know in social relations since ages and also used in business relations. Reciprocity is also a popular tool in tourism business. Presented research were conducted in a form of experiment in one of restaurants in Cracow city center. It was found that a small gift from a waiter (a chewing gum) lead to an increase in tips. Surprised and feeling grateful customers decided to leave a bigger tips than usually
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