Ekonomiczne Problemy Usług
Previously: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Ekonomiczne Problemy Usług
Zarządzanie promocją przedsiębiorstwa w internecie przy użyciu portalu Pinterest
(Promotion management of an enterprise using the internet portal Pinterest)
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| ISSN: | 1896-382X |
| eISSN: | 2353-2866 |
| Authors: |
Jakub
Pawlak
Politechnika Poznańska |
| Keywords: | online marketing social media social media marketing photos videos geotagging |
| Issue / book publication date: | 2015 |
| Page range: | 7 (560-566) |
| OAI-PMH: | Metadata |
 
| |
Abstract
The growing popularity of internet marketing, especially social marketing lets makes more and more entrepreneurs engage in the social dialogue on social media channels. While a growing number of owners and decision makers in Polish companies decide to promote the company on popular networking sites such as Facebook and YouTube, Pinterest service channel remains widely unknown. The purpose of the article was to highlight the benefits for those entrepreneurs, who choose to engage in this online promotion tool. Ability of publicing image and movie files, the possibility of connecting them into groups and publishing, highlighting, commenting, and sharing makes possible to present the assortment of the company in an unprecedented way as well as to reach out to potential customers around the world.
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Bibliography
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