Ekonomiczne Problemy Usług

The article presents the idea of a joint rail ticket in relation to the results of transport behavior research on the railway services market, which shows that passengers expect comfortable and functional trains, adequate point infrastructure (stations, stations, stops), density, proper service level, distribution adapted to their needs, and above all, minimizing the effort involved in organizing the transport, which can be provided by an integrated railway ticket. The aim of the article is to present the idea and evaluation of the implementation of an integrated railway ticket as an element of shaping communication behaviors on the passenger transport market. The research area constituted mass passenger transport (by railway undertakings) and individual transport by passenger cars in Poland. In order to achieve this goal, the desk research method was adopted, and supplemented by the available literature and the results of secondary research published by the Railway Transport Office and the Central Statistical Office (GUS). The latter opens new possibilities for railway undertakings in the scope of analysing passengers’ expectations and shaping their communication behaviour.