ISBN (online): 978-83-8419-028-9 OAI
DOI: 10.18276/978-83-8419-028-9
.
| Year: | 2025 |
| Field: | Field of Social Sciences |
| Discipline: | management and quality sciences |
| Editorial Board: |
Scientific editor:
Karolina
Beyer
University of Szczecin Scientific editor: Małgorzata Łatuszyńska
University of Szczecin Scientific editor: Kesra Nermend
University of Szczecin Scientific editor: Mateusz Piwowarski
University of Szczecin |
Information
Electronic version of the publication available under CC BY-SA 4.0 license from October 2025.
This book is co-financed by the Ministrer of Science from the “Regional Excellence Initiative” program.
Peer-review under responsibility of the scientific committee of 28th European Conference on Artificial
Intelligence (ECAI 2025) and Intelligent Management Workshop.
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Table of Contents/Articles/Chapters
| # | Title | Page range | Authors | Actions |
|---|---|---|---|---|
| 1. |
DIGITAL INNOVATION AND ARTIFICIAL INTELLIGENCE (AI) AS A TOOL FOR BUILDING COMPETITIVENESS OF THE SME SECTOR |
16 (8-23) | Agnieszka Malkowska, Arkadiusz Malkowski, Jamila Jaganjac | More |
| 2. |
USE OF ARTIFICIAL INTELLIGENCE IN BRANDING AND MARKETING ACTIVITIES (ON THE EXAMPLE OF AGENZA COMPANY) |
14 (24-37) | Katarzyna Włodarczyk | More |
| 3. |
THE IMPACT OF TECHNOLOGICAL INNOVATION AND DIGITAL TRANSFORMATION ON THE FUNCTIONING OF MODERN ENTERPRISES |
10 (38-47) | Małgorzata Tarczyńska-Łuniewska, Grațiela-Georgiana Noja, Alexandra-Mădălina Țăran, Piotr Niemcewicz, Jelena Stankevičienė | More |
| 4. |
THE ROLE OF ARTIFICIAL INTELLIGENCE AND ICT IN VETERINARY BUSINESS: A LITERATURE REVIEW |
10 (48-57) | Karolina Beyer, Edyta Skarzyńska, Kesra Nermend | More |
| 5. |
EMERGING TRENDS AND FUTURE DIRECTIONS OF AI IN AUDITING: INSIGHTS FROM A BIBLIOMETRIC PERSPECTIVE |
15 (58-72) | Katarzyna Renik, Kamila Łuczak, Hang Zhou | More |
| 6. |
ARTIFICIAL INTELLIGENCE IN THE FOOD SERVICE INDUSTRY |
14 (73-86) | Katarzyna Brzychcy, Oksana Zamora | More |
| 7. |
ARTIFICIAL INTELLIGENCE IN THE EMPLOYMENT PROCESS IN HIGH-TECH COMPANIES IN EUROPEAN UNION REGIONS. CURRENT STATE OF KNOWLEDGE AND NEEDS FOR FURTHER RESEARCH |
9 (87-95) | Aneta Sokół, Karolina Drela, Petr Hlaváček, Rafał Czyżycki | More |
| 8. |
EMPLOYEE DIGNITY AS A KEY VALUE IN MANAGEMENT PRACTICES IN THE AGE OF ARTIFICIAL INTELLIGENCE |
13 (96-108) | Marta Młokosiewicz, Agnieszka Piasecka | More |
| 9. |
FOSTERING EMPLOYEE EFFECTIVENESS THROUGH INTELLIGENT MANAGEMENT – THEORETICAL FRAMEWORK |
14 (109-122) | Anna Pluta, Justyna M. Bugaj | More |
| 10. |
IMPACT OF ARTIFICIAL INTELLIGENCE ON CUSTOMER EXPERIENCE MANAGEMENT |
11 (123-133) | Anna Szwajlik | More |
| 11. |
CONCEPT OF AN AI-BASED SYSTEM FOR ENHANCING THE ACCESSIBILITY OF HOSPITAL WEBSITES |
16 (134-149) | Izabela Rejer, Ewa Krok | More |
| 12. |
UNDERSTANGING THE POTENTIAL OF AI: INSIGHTS FROM POLISH ACCOUNTANTS |
14 (150-163) | Konrad Biercewicz, Stanisław Hońko | More |
| 13. |
THE ROLE OF AI IN BUSINESS MANAGEMENT: BALANCING PRIVATE AND OPEN-SOURCE AI |
20 (164-183) | Roberto Bruni, Hanna Soroka-Potrzebna, Mohammad Mahoud | More |
| 14. |
INTELLIGENT MANAGEMENT SYSTEMS IN INTERNATIONAL TRADE: AI-DRIVEN TRANSFORMATION OF ORGANIZATIONAL PROCESSES |
17 (184-200) | Joanna Brzyska, Monika Ruta-Kujawa | More |
| 15. |
DIGITAL TRANSFORMATION AND BUSINESS PROCESS IMPROVEMENT IN VETERINARY CLINICS |
13 (201-213) | Karolina Beyer, Iwona Chomiak-Orsa, Zbigniew Pietrzykowski, Dominik Rozkrut | More |
| 16. |
THE IMPACT OF TRUST ON ADOPTING ARTIFICIAL INTELLIGENCE TECHNOLOGY: THE PERSPECTIVE OF SMALL AND MEDIUM-SIZED ENTERPRISES (SMEs) |
10 (214-223) | Edyta Skarzyńska, Karolina Beyer | More |
| 17. |
POSSIBILITY OF USING ARTIFICIAL INTELLIGENCE AND INTELLIGENT MANAGEMENT IN PERFORMANCE MANAGEMENT – SELECTED ISSUES AS A VOICE IN DISCUSSION |
13 (224-236) | Ilona Kędzierska-Bujak | More |
| 18. |
IDENTIFYING TRENDS AND GAPS IN EXPLAINING THE ROLE OF AI IN BUSINESS MODELS INNOVATIONS AND STRATEGIC DECISION MAKING – A LITERATURE REVIEW |
24 (237-260) | Katarzyna Łobacz, Nikola Dąbrowska, Hanna Jędrzejewska, Aleksandra Antos, Manuel Munos Herrador | More |
| 19. |
DIGITAL MATURITY OF ENTERPRISES IN TERMS OF COOPERATION IN SUPPLY CHAINS & NETWORKS – INTELLIGENT MANAGEMENT PERSPECTIVE |
18 (261-278) | Marzena Frankowska, Katarzyna Cheba, Maria Anityasari, Putu Dana Karninggsih | More |
| 20. |
EVALUATION OF AUTOMATED CUSTOMER ASSISTANCE: SEGMENTAL ANALYSIS OF NASK PARTNERS ON THE POLISH MARKET |
13 (279-291) | Maciej Lewandowski | More |
| 21. |
THE ROLE OF ARTIFICIAL INTELLIGENCE IN IMPROVING THE EFFICIENCY OF MANAGING THE PROCESS OF COLLECTING EMPIRICAL DATA IN FIELD RESEARCH |
12 (292-303) | Jordan Klimek, Anna Kuczyńska, Vjosa Hajdari, Izabela Szamrej-Baran | More |
| 22. |
ASSESSMENT OF THE UTILIZATION LEVEL OF ARTIFICIAL INTELLIGENCE TOOLS IN YOUTH EDUCATION |
13 (305-317) | Małgorzata Nermend, Justyna Szydłowska-Samsel | More |
| 23. |
YOUTH AND SOCIAL MEDIA – A GRADUAL SHIFT DRIVEN BY DIGITAL COMPETENCIES |
15 (318-332) | Marek Szajt, Klaudia Smoląg, Katarzyna Kozioł-Nadolna | More |
| 24. |
HR DIGITISATION BEFORE AND DURING COVID-19 IN VISEGRAD GROUP COUNTRIES |
18 (333-350) | Sandra Misiak-Kwit, Lukáš Smerek, Gabor Szabó-Szentgróti, Helena Marková | More |
| 25. |
THE ETHICAL PARADOX OF AI IN MANAGEMENT: CAN MACHINES MAKE MORAL DECISIONS? |
16 (351-366) | Krystian Redżeb, Joanna Sauk | More |
| 26. |
ETHICAL CHALLENGES IN AI-DRIVEN CONSUMER JOURNEY – A CASE STUDY OF L’ORÉAL’S HAIRDRESSING SERVICES |
17 (367-383) | Joanna Hernik, Wojciech Jarecki, Gunta Grinberga-Zalite, Andreea Muntean | More |
| 27. |
SMART LEARNING WITH AI: DECISION FACTORS IN GENERATION Z’S ADOPTION OF CHATGPT USING THE UTAUT2 FRAMEWORK |
23 (384-406) | Magdalena Kowalska, David Kosina | More |
| 28. |
MEDIA CONSUMPTION PATTERNS OF GENERATION Z IN POLAND IN THE ERA OF AI DEVELOPMENT: A CONTENT-CENTERED ANALYSIS OF TRADITIONAL AND DIGITAL PLATFORMS |
15 (407-421) | Edyta Rudawska, Luca Giraldi | More |
| 29. |
MOBILE APPLICATIONS AS DIGITAL SUPPORT FOR PUBLIC TRANSPORT PASSENGERS (A POLISH EXAMPLE) |
17 (422-438) | Grażyna Rosa, Ewa Puzio | More |
| 30. |
CYBER SECURITY AWARENESS AMONG CITY COUNCILORS IN THE ERA OF HYBRID WARFARE |
15 (439-453) | Hubert Pachciarek, Maciej Drzonek | More |
| 31. |
ASSESSMENT OF THE USE OF MODERN ONLINE COMMUNICATION TOOLS BY UNIVERSITIES TO SHAPE THEIR IMAGE IN THE PERCEPTION OF STUDENTS |
15 (454-468) | Mateusz Juźwik | More |
| 32. |
ARTIFICIAL INTELLIGENCE AND THE TRANSFORMING SOCIO-INDUSTRIAL LANDSCAPES: A THEMATIC ANALYSIS OF STUDENT PERSPECTIVES |
17 (469-485) | Olena Kulykovets, Malgorzata Nermend, Uma Shankar Singh, Swapnil Singh | More |
| 33. |
GENERATIONAL DIFFERENCES IN THE PERCEPTION OF DISTRIBUTIVE JUSTICE IN ENTERPRISES IN THE ERA OF ARTIFICIAL INTELLIGENCE |
13 (486-498) | Patrycja Zwiech, Magdalena M. Stuss | More |
| 34. |
THE DIRECTION OF CHANGES IN MARKETING MANAGEMENT, ON THE EXAMPLE OF POLISH ENTERPRISES IN THE CREATIVE SECTOR |
16 (499-514) | Monika Spychalska-Wojtkiewicz | More |
| 35. |
ETHICAL CONTEXT OF THE USE OF ARTIFICIAL INTELLIGENCE IN POLISH ORGANISATIONS - EXPERIENCES AND OPINIONS OF GENERATION Z REPRESENTATIVES |
12 (515-526) | Agnieszka Kwarcińska | More |
| 36. |
THE PROBLEM OF DISCRIMINATION IN THE APPLICATION OF AI IN PUBLIC SERVICE MANAGEMENT |
8 (527-534) | Kinga Flaga-Gieruszyńska | More |
| 37. |
ETHICS AND GOVERNANCE IN AI MANAGEMENT |
22 (535-556) | Aleksandra Klich, Bartosz Brożyński, Yuliia Khvatsik, Marcin Białecki | More |
| 38. |
THE GOVERNMENTAL HAND IN THE ALGORITHMIC AGE: POLICY LEVERS, CHALLENGES, AND IMPLICATIONS IN SHAPING ARTIFICIAL INTELLIGENCE SKILLS |
26 (557-582) | Monika Rozkrut, Adam Kucharski, Kesra Nermend, Jarosław Waśniewski | More |
| 39. |
PROVIDING MOBILITY SERVICES FOR OLDER ADULTS IN URBAN AREAS WITH AN AI SUPPORT-INTELLIGENT MANAGEMENT IN PUBLIC TRANSPORT |
14 (583-596) | Zuzanna Kłos-Adamkiewicz, Federica Rossi | More |
| 40. |
DIGITAL MATURITY OF EUROPEAN UNION ENTERPRISES IN THE CONTEXT OF AI IMPLEMENTATION – AN EMPIRICAL APPROACH USING CLUSTER ANALYSIS |
13 (597-609) | Aneta Becker, Jarosław Becker, Tomasz Zdziebko | More |
| 41. |
AN INNOVATIVE APPROACH TO HUMAN RESOURCE MANAGEMENT EDUCATION IN THE GASTRONOMY INDUSTRY ANALYSIS OF THE PROJECT AS A PRACTICAL EXAMPLE |
12 (610-621) | Katarzyna Brzychcy | More |