Marketing i Zarządzanie

Previously: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu


ISSN: 2450-775X     eISSN: 2353-2874    OAI    DOI: 10.18276/miz.2017.48-10
CC BY-SA   Open Access 

Issue archive / nr 2 (48) 2017
Pokolenie Baby Boomers na rynku turystycznym na przykładzie odwiedzających Kraków
(Generation of Baby Boomers in the Tourism Market (on the Example of Tourists Visiting Kraków))

Authors: Renata Seweryn
Uniwersytet Ekonomiczny w Krakowie, Wydział Zarządzania
Keywords: generation Baby Boomers tourism behaviours
Data publikacji całości:2017
Page range:12 (105-116)
Klasyfikacja JEL: D12 L83 Z33
Cited-by (Crossref) ?:

Abstract

The purpose of the paper is to answer the question, whether Baby Boomers are the particular group of consumers in the tourism market; and if so, in which aspects. On the basis of the information coming from the research into tourist traffic in Kraków, conducted in 2016, there were established (using the Pearson chi-square test and Mann-Whitney U test) the statistically significant differences of the tourist behaviors of the representatives of this generation compared with other tourists. The obtained results allows to conclude that characteristic for Baby Boomers are: catalogues and guidebooks as the sources of information, cognitive and relaxation motives for trip with the family and possibly with friends, buying weekend’s or week's packages from the travel agency, using the coach or the plane and the hotel.
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