Współczesne Problemy Ekonomiczne

Previously: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Współczesne Problemy Ekonomiczne : Globalizacja. Liberalizacja. Etyka

ISSN: 2081-9579     eISSN: 2353-2815    OAI    DOI: 10.18276/wpe.2018.18-01
CC BY-SA   Open Access 

Issue archive / nr 18 (2018)
Wpływ prasy, radia, telewizji i internetu na współczesne zachowania nabywcze
(Influence of press, radio, television and Internet on contemporary purchasing behavior)

Authors: Justyna Gerlach
Uniwersytet Szczeciński
Keywords: marketing consumer buying behavior
Data publikacji całości:2018
Page range:8 (5-12)
Cited-by (Crossref) ?:


Nowadays, the influence of the media on the consumers’ choices is very large. The type of impact has evolved over time, along with the development of technology and global social change. The article presents the possibilities of available media that in a specific way of its nature influences consumer decisions and the perception of the world. Properly using of the media’s capabilities can significantly affect on the sales’ volume or opinion about the brand.
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