ISSN: 2081-9579 eISSN: 2353-2815 OAI
DOI: 10.18276/wpe.2018.18-01
Issue archive /
nr 18 (2018)
Wpływ prasy, radia, telewizji i internetu na współczesne zachowania nabywcze
(Influence of press, radio, television and Internet on contemporary purchasing behavior)
| Authors: |
Justyna
Gerlach
Uniwersytet Szczeciński |
| Keywords: | marketing consumer buying behavior |
| Whole issue publication date: | 2018 |
| Page range: | 8 (5-12) |
Abstract
Nowadays, the influence of the media on the consumers’ choices is very large. The type of impact has evolved over time, along with the development of technology and global social change. The article presents the possibilities of available media that in a specific way of its nature influences consumer decisions and the perception of the world. Properly using of the media’s capabilities can significantly affect on the sales’ volume or opinion about the brand.
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