Chapter 2025
Authors / editors: Monika Spychalska-Wojtkiewicz
Published in: Intelligent Management and Artificial Intelligence: Trends, Challenges, and Opportunities, Vol.1
Purpose: The paper aims to clarify the direction of changes in marketing management. This analysis focused on creative sector enterprises that come from Poland. The paper is outlining COVID-19 pandemic impact on the management policy implemented in companies and what has been cha…
DOI: 10.18276/978-83-8419-028-9-34 · ISBN: 978-83-8419-028-9
Article 2018
Authors / editors: Paweł Staszak
Published in: Ekonomiczne Problemy Usług
In the last years of the 20thand first of 21st century, many reports and other elaborations were published indicating that tourism is not only one of the largest areas of the global economy, but also a special determinant of modernity and a measure of living standards. Its proper…
DOI: 10.18276/epu.2018.133/1-23 · ISSN: 1896-382X
Article 2018
Authors / editors: Ewa Prałat
Published in: Ekonomiczne Problemy Usług
This paper presents the issues concerning B2B ecommerce platforms. These tools can simplify trade contacts and strengthen the relation between business partners. Moreover, they facilitate effective negotiations and significant price reduction. This article aims at discussion on t…
DOI: 10.18276/epu.2018.131/2-18 · ISSN: 1896-382X
Article 2018
Authors / editors: Anna Stec, Konrad Sarzyński
Published in: Europa Regionum
The aim of the article is to assess trends in the economy of Kraków and to present spatial analyzes as a tool enabling precise diagnosis of economic development. Achieving it became possible thanks to the use of descriptive statistics methods and spatial analysis using GIS tools.…
DOI: 10.18276/er.2018.36-05 · ISSN: 1428-278X
Article 2018
Authors / editors: Anna Tokarz-Kocik
Published in: European Journal of Service Management
The aim of this article is to present the concept of incentive risk, i.e., a risk associated with undertaking incentive activities aimed at shaping employee involvement and attitudes towards the enterprise. The study was performed based on desk research method that comprises the …
DOI: 10.18276/ejsm.2018.27/2-58 · ISSN: 2450-8535
Article 2018
Authors / editors: Robert Wolański
Published in: Ekonomiczne Problemy Usług
The article discusses the problem of the tax avoidance and tax evasion in the sector of micro, small and medium-sized enterprises (SMEs). The purpose of this article is to determine the specificity of the SME sector in terms of these two attitudes, the reasons and methods of thes…
DOI: 10.18276/epu.2018.132-12 · ISSN: 1896-382X
Article 2018
Authors / editors: Bogusława Ziółkowska, Karolina Karbownik
Published in: Studia i Prace WNEiZ US
Dynamic development of information and communication technologies more and more often allows employees to perform tasks resulting from distance work employment contracts. The goal of an article is to perform an overview of Informatics solutions used in telework and evaluation of …
DOI: 10.18276/sip.2018.52/2-42 · ISSN: 2450-7733
Article 2018
Authors / editors: Marek Jabłoński
Published in: Studia i Prace WNEiZ US
The aim of the article is to present the assumptions of conceptualization and operationalization of the business model design process based on the assumptions of the Open Data concept. It also indicates trends in the development of this problem and their implications for shaping …
DOI: 10.18276/sip.2018.52/2-03 · ISSN: 2450-7733
Article 2017
Authors / editors: Irenausz Żuchowski
Published in: Europa Regionum
The article discusses possibilities of obtaining EU funds by enterprises from the SME sector. The research section presents the results of research on the acquisition of EU funds by 200 enterprises from the SME sector in the Podlaskie voivodship. The aim of the study was to get a…
DOI: 10.18276/er.2017.33-16 · ISSN: 1428-278X
Article 2017
Authors / editors: Robert Wolański
Published in: Współczesne Finanse
Przedmiotem artykułu są powiązania funduszy poręczeniowych i pożyczkowych z mikro-, małymi i średnimi przedsiębiorstwami (MŚP). Celem opracowania jest określenie wzajemnych relacji tych dwóch grup podmiotów, wynikających z zakresu współpracy, postawy i działań. Do realizacji celu…
DOI: 10.18276/wf.2017.1-06 · ISSN: 2544-199X
Article 2017
Authors / editors: Gunther Meeh-Bunse, Martin Welling
Published in: Współczesne Finanse
Zweck – ist es herauszufinden, wie sich mittelständische Konzerne finanzieren.
Methode – Um diese Frage zu beantworten werden die Konzernabschlüsse von acht mittelständischen Unternehmen aus der Wirtschaftsregion Osnabrück auf ihre Finanzierungsarten hin untersucht. Um einen Ver…
DOI: 10.18276/wf.2017.1-04 · ISSN: 2544-199X
Article 2017
Authors / editors: Piotr Cyrek
Published in: Marketing i Zarządzanie
In the paper, basing on the results of the author’s own research, conducted in a form of direct interview with the usage of a questionnaire, motives taken into account by retailers when shaping an assortment set are verified. It was assumed that the motives are diversified when c…
DOI: 10.18276/miz.2017.48-26 · ISSN: 2450-775X
Article 2017
Authors / editors: Edyta Gheribi
Published in: European Journal of Service Management
Corporate social responsibility (CSR) is the company’s strategy, based on the assumption that business is responsible for the society within which it operates. The concept evolved strongly since its first presentation in 1953. CSR is becoming an important issue in the gastronomy …
DOI: 10.18276/ejsm.2017.23-02 · ISSN: 2450-8535
Article 2017
Authors / editors: Robert Nowacki
Published in: Marketing i Zarządzanie
Contemporary highly-developed economies are referred to as service-based economies. Service companies, which have a dominant share in the creation of GDP, jobs or the structure of business entities, determine their growth rate. The objective of the paper is to identify key tools …
DOI: 10.18276/miz.2017.47-14 · ISSN: 2450-775X
Article 2017
Authors / editors: Agnieszka Bojanowska
Published in: Marketing i Zarządzanie
Performing a nationwide research on the image of CRM implementation in small and medium Polish companies requires a lot of preparation and a carefully designed research tool. A comprehensive solution has been proposed that, with appropriate funding, will allow for such a research…
DOI: 10.18276/miz.2017.49-10 · ISSN: 2450-775X
Article 2017
Authors / editors: Grażyna Golik-Górecka
Published in: Marketing i Zarządzanie
The present and future of marketing is based on data analytics, which has become the motive for taking up the topic of the paper. The Big Data becomes the basis for business and digital marketing; therefore their potential should be used. Implementation of analytics in the proces…
DOI: 10.18276/miz.2017.49-04 · ISSN: 2450-775X
Article 2017
Authors / editors: Bogusław Bembenek
Published in: Marketing i Zarządzanie
The aim of the paper is to characterize the importance of marketing communications in the process of cluster development. The paper consists of two integral parts. The first presents specific attributes and strategic dimension of cluster marketing communications. The second chara…
DOI: 10.18276/miz.2017.47-08 · ISSN: 2450-775X
Article 2017
Authors / editors: Robert Rumiński
Published in: Europa Regionum
Stany Zjednoczone są niekwestionowaną kolebkę przedsiębiorczości oraz small businessu. W populacji przedsiębiorców oraz właścicieli małych firm znaczną część stanowią kobiety. W niniejszym artykule omówiono kwestie rozwoju przedsiębiorczości wśród kobiet w USA oraz w Polsce oraz …
DOI: 10.18276/er.2017.32-11 · ISSN: 1428-278X
Article 2017
Authors / editors: Agnieszka Zielińska
Published in: Studia i Prace WNEiZ US
The article describes the research and development work, carried out by companies in several aspects. First, reference is made to the legal acts which defi ne the R & D, determine the types of work and their scope. Next, reference is made to the concept of Research and Developmen…
DOI: 10.18276/sip.2017.48/2-34 · ISSN: 2450-7733
Article 2017
Authors / editors: Grażyna Voss
Published in: Ekonomiczne Problemy Usług
Code of professional ethics in accounting is a set of ethical standards, compliance with which is an indispensable element of modern accounting. Their scope and practical application is still in doubt, so you should take all possible measures to ensure a correct and their widespr…
DOI: 10.18276/epu.2017.127-30 · ISSN: 1896-382X
Article 2017
Authors / editors: Michał Piechocki
Published in: Ekonomiczne Problemy Usług
The purpose of this article is to present current problem for entrepreneurs to provide required compatibility analysis of the transaction between the subsidiary companies. The main thesis assumes, that the legal regulations, which came into force on Ith January 2017, create extr…
DOI: 10.18276/epu.2017.127-19 · ISSN: 1896-382X
Article 2017
Authors / editors: Artur Paździor, Maria Paździor
Published in: Ekonomiczne Problemy Usług
Microenterprises are entities that differ from other companies by objectives of the business, the ways of management, the scope of using external financial sources and the level of economic risk. This risk is mainly related to threats directly arising from operational activities.…
DOI: 10.18276/epu.2017.127-18 · ISSN: 1896-382X
Article 2017
Authors / editors: Vyara Kyurova, Blagovesta Koyundzhiyska-Davidkova
Published in: European Journal of Service Management
Management takes an important place in the activity of enterprises, including the family ones. One of the important requirements for effective management of the family business is its good structure and focus on higher business goals. Some of these goals are maximizing profits im…
DOI: 10.18276/ejsm.2017.22-06 · ISSN: 2450-8535
Article 2017
Authors / editors: Mariusz Jedliński, Łukasz Marzantowicz
Published in: Problemy Transportu i Logistyki
The authors of the article on the basis of theoretical considerations on the phenomenon of uncertainty and unpredictability in logistics, based on a review of positions and research approaches, lead to attempts to systematize semantics in the taken problem and indicate the areas …
DOI: 10.18276/ptl.2017.37-27 · ISSN: 1644-275X
Article 2017
Authors / editors: Dariusz Bernacki
Published in: Problemy Transportu i Logistyki
The aim of the paper is to present cost economies with regard to deployment of vessels with increasing size (economies of vessel size). Cost economies arise from decreasing of average operating costs in line of increasing vessel's capacity. In turn this lower the average freight …
DOI: 10.18276/ptl.2017.37-22 · ISSN: 1644-275X
Article 2017
Authors / editors: Włodzimierz Rudny
Published in: Ekonomiczne Problemy Usług
Knowledge is one of the key resources in business development. Critical resources may extend beyond the enterprise's traditional boundaries, with the focal enterprise drawing upon the resources of other firms and institutions. Networks can be classified into two broad categories:…
DOI: 10.18276/epu.2017.126/2-14 · ISSN: 1896-382X
Article 2017
Authors / editors: Ewa Prałat
Published in: Ekonomiczne Problemy Usług
Enterprises from European Union sell electronically to consumers, to business or to government. There is a relation between type of the destination market and the method of e-sale. Web sale is popular on each market (B2C, B2B and B2G) while EDI-type sale concerns almost entirely …
DOI: 10.18276/epu.2017.126/2-12 · ISSN: 1896-382X
Article 2017
Authors / editors: Krystyna Polańska
Published in: Ekonomiczne Problemy Usług
The purpose of this article is to show that the currently arising business enterprises on the internet have been using the range of models already known for longer, to benefit from its operations in a virtual enviromnent. New business ideas conducted on the Internet did not creat…
DOI: 10.18276/epu.2017.126/1-30 · ISSN: 1896-382X
Article 2017
Authors / editors: Edward Stawasz
Published in: Studia i Prace WNEiZ US
The paper discusses the issue of the relationship between business innovation and competitiveness in small innovative companies in Poland. It presents determinants and selected characteristics of their business activity (its scale as well as the surveyed entrepreneurs’ experience…
DOI: 10.18276/sip.2017.48/3-22 · ISSN: 2450-7733
Article 2017
Authors / editors: Bogusława Ziółkowska
Published in: Studia i Prace WNEiZ US
In article the importance and presents the definitions of the social innovation and the process of their creation and implementation. Another part refers to good practice in the field of social innovation. Specific examples of the selected ideas on social innovation and identifie…
DOI: 10.18276/sip.2017.48/3-12 · ISSN: 2450-7733