Article 2025
Authors / editors: Piotr Biegasiewicz
Published in: Acta Politica Polonica
The purpose of this article was to present the historical background, examine the current status, and outline future developmental pathways of the Orthodox Church in the United Kingdom. A combination of historical-sociological analysis and qualitative interview techniques was emp…
DOI: 10.18276/ap.2025.59-03 · ISSN: 2451-0432
Article 2025
Authors / editors: Aneta Krupka
Published in: Studia Koszalińsko-Kołobrzeskie
The contemporary teaching of the Church views the pre-baptismal catechumenate as a model of sacramental catechesis. It also extends this form of formation to marriage preparation. This seems to be particularly justified by the fact that this sacrament is increasingly requested by…
DOI: 10.18276/skk.2025.32-06 · ISSN: 1230-0780
Chapter 2025
Authors / editors: Magdalena Kowalska, David Kosina
Published in: Intelligent Management and Artificial Intelligence: Trends, Challenges, and Opportunities, Vol.1
Purpose: This study investigates the factors influencing the adoption and usage of ChatGPT among Generation Z students in higher education, utilizing the UTAUT2 framework. It explores how performance expectancy, effort expectancy, social influence, hedonic motivation, facilitatin…
DOI: 10.18276/978-83-8419-028-9-27 · ISBN: 978-83-8419-028-9
Monograph 2025
Authors / editors: Rafał Szymański
Published in: Rozprawy i Studia
CRM Tools as Instruments for Shaping Competitiveness and Innovation in SMEs in the West Pomeranian Region
The monograph titled CRM Tools as Instruments for Shaping Competitiveness and Innovation in SMEs in the West Pomeranian Region examines the crucial role of Customer Relation…
DOI: 10.18276/978-83-7972-936-4 · ISBN: 978-83-7972-935-7 · ISSN: 0860-2751
Article 2021
Authors / editors: ANGELO RELLA
Published in: Autobiografia Literatura Kultura Media
In 1957, while the first tenth anniversary of the proclamation of the Italian Republic was being
celebrated, the most eclectic writer and intellectual on the Italian cultural scene of the XIX century,
once again stirred by the “demon of anticipation”, published his Diario in pu…
DOI: 10.18276/au.2021.1.16-09 · ISSN: 2353-8694
Article 2019
Authors / editors: Borys Jacek Soiński, Barbara Turzyńska-Sarnowska
Published in: Studia Koszalińsko-Kołobrzeskie
Many authors dealing with the existential situation of a man have referred to the attitudes ‘to be’ and ‘to have’ (i.e. G. Marcel, E. Mounier, John Paul II, E. Fromm). Bronisław Grulkowski (1995, 2000, 2007) built an original psychological Scale of To Be and To Have Attitudes (SP…
DOI: 10.18276/skk.2019.26-08 · ISSN: 1230-0780
Article 2018
Authors / editors: Monika Skorek
Published in: European Journal of Service Management
This article is about using BCs to manage brand equity in the service market. Theoretical considerations include the specificity of market services and the essence of BC formation. Various definitions of service are given. The service itself, however, is characterized by: immater…
DOI: 10.18276/ejsm.2018.26-27 · ISSN: 2450-8535
Article 2018
Authors / editors: Anna Wziątek-Staśko
Published in: Marketing i Zarządzanie
The issue related to motivating and employee involvement are still extremely important, inspiring to constantly new scientific research. This article presents the results of original empirical studies, devoted to the assessment of the impact of the organizational culture of the e…
DOI: 10.18276/miz.2018.51-39 · ISSN: 2450-775X
Article 2018
Authors / editors: Anna Kałwa-Rojczyk
Published in: Studia i Prace WNEiZ US
In the article the subjects of functioning teal organizations as a factor which determines workers competences were considered. Category od teal organization was characterized and concept of workers competences was approximated. There also was presented, that when compared worker…
DOI: 10.18276/sip.2018.51/2-04 · ISSN: 2450-7733
Article 2018
Authors / editors: Małgorzata Adamska
Published in: Studia i Prace WNEiZ US
The aim of the article is to present the relationship between consumer behaviours and the chosen quality strategy in the process of service. Identified dependencies may have a significant impact on the future shape and nature of client relationships, with particular emphasis on t…
DOI: 10.18276/sip.2018.52/1-02 · ISSN: 2450-7733
Article 2018
Authors / editors: Marta Juchnowicz, Hanna Kinowska
Published in: Studia i Prace WNEiZ US
The aim of the article is to analyze the relationship between employee engagement and remuneration justice. Judgment of justice requires the determination of its identity. The need to redefine the concept of justice used in the field of management science was noticed. It indicate…
DOI: 10.18276/sip.2018.52/3-19 · ISSN: 2450-7733
Article 2018
Authors / editors: Grażyna Gruszczyńska-Malec, Łucja Waligóra
Published in: Studia i Prace WNEiZ US
Employee involvement in work is recognized as an effort put into activities performed, which is associated with some voluntary emotional penetration and increasing activity in the work performed. In the article, the authors made a comparison of models and variables shaping the em…
DOI: 10.18276/sip.2018.52/3-04 · ISSN: 2450-7733
Article 2017
Authors / editors: Monika Zajkowska
Published in: Marketing i Zarządzanie
In modern approach to innovation, the main emphasis is put on the use of ready-made ideas or solutions proposed by customers. Building a co-creating relationship with the customer requires continuous improvement through a conscious and customer-driven innovation. The involvement …
DOI: 10.18276/miz.2017.48-25 · ISSN: 2450-775X
Article 2017
Authors / editors: Anna Niedzielska
Published in: Marketing i Zarządzanie
The aim of the paper is to present the specific character of territorial engagement marketing on the example of a chosen territorial self-government unit. In the paper it is assumed that engagement marketing is a non-standard solution, increasingly gaining in importance, which ca…
DOI: 10.18276/miz.2017.47-13 · ISSN: 2450-775X
Article 2016
Authors / editors: Piotr Lenik
Published in: Studia i Prace WNEiZ US
In the article was described a significance of the human capital in relating to the history of management studies and the theory of the human capital. Here were described also a public sector and a public health care in the context of evaluation of engagement the medical staff, w…
DOI: 10.18276/sip.2016.43/1-11 · ISSN: 2450-7733
Article 2016
Authors / editors: Małgorzata Kieżel, Joanna Wiechoczek
Published in: Studia i Prace WNEiZ US
The purpose of the paper is to identify expressions of customer engagement in virtual space. The paper presents the results of exploratory primary research. The research results show that the majority of respondents (individual consumers) engage in contact with companies and bran…
DOI: 10.18276/sip.2016.43/3-14 · ISSN: 2450-7733
Article 2016
Authors / editors: Małgorzata Kieżel, Joanna Wiechoczek
Published in: Studia i Prace WNEiZ US
The objectives of the article was to characterize the concept of customer engagement (CE) and identification of main conditions of its implementation by entities of high-tech goods sector and banking sector, as well as to identify marketing activities and tools applied by them in…
DOI: 10.18276/sip.2016.43/2-10 · ISSN: 2450-7733
Article 2016
Authors / editors: Małgorzata Karpińska-Krakowiak
Published in: Studia i Prace WNEiZ US
Building consumer engagement is one of the most frequently formulated branding objectives in social media and humor is one of the most popular techniques to create an emotional bond between a brand and its buyers. An experimental design was applied to examine the effectiveness of…
DOI: 10.18276/sip.2016.43/2-09 · ISSN: 2450-7733
Article 2016
Authors / editors: Sławomir Bukalski
Published in: Studia Koszalińsko-Kołobrzeskie
The article deals with the issue of the religiousness of nupturients and married couple perceived as the criterion of the quality of the engagement period and marriage. The first part of the article presents the criteria of mature religiousness. Only such religiousness may be con…
DOI: 10.18276/skk.2016.23-16 · ISSN: 1230-0780
Article 2015
Authors / editors: Beata Skuza
Published in: Annales Neophilologiarum
The subject of this article is the notion of action considered by Antoine de Saint-Exupery. The aim is present that value of human depends of his actions. Human pursues vocation and creates his personality by the actions he does. The bases of humanity are responsibility and invol…
DOI: 10.18276/an.2015.9-17 · ISSN: 1734-4557
Article 2015
Authors / editors: Dorothy Figueira
Published in: Rocznik Komparatystyczny
This article examines the ethical dimensions of the Other, as it is configured in the discipline of Comparative Literature, particularly as it is practiced in the US in the recent proliferation of critical schools that claim to engage alterity in a respectful and inclusive fashio…
DOI: 10.18276/rk.2015.6-01 · ISSN: 2081-8718
Article 2015
Authors / editors: Joanna Kos-Łabędowicz
Published in: Marketing i Zarządzanie
Social media may serve as an effective tool of communication between non-profit organizations and their stakeholders. Efficient application of social media allows creation of connections and increase degree of engagement of organization supporters. The objective of the paper is t…
DOI: 10.18276/pzfm.2015.40-13 · ISSN: 1509-0507
Article 2015
Authors / editors: Katarzyna Rupik
Published in: Marketing i Zarządzanie
Marketing process interpreted as defining, creating and delivering value may be conducted within the extended network of competences. Customer – consumer is one of this network participant. The concept of Customer Engagement (CE) refers to the customer’s (actual or potential) act…
DOI: 10.18276/pzfm.2015.41/1-11 · ISSN: 1509-0507
Article 2015
Authors / editors: Ewa Badzińska
Published in: Marketing i Zarządzanie
The dynamics of the environment and the penetration and unification of both virtual and real worlds have led to significant changes in marketing, while user mobility and interactive communication have become a hallmark in the way companies communicate with the market. The cogniti…
DOI: 10.18276/pzfm.2015.41/1-02 · ISSN: 1509-0507
Article 2015
Authors / editors: Jarosław Piątek
Published in: Acta Politica Polonica
Recently, the ongoing dynamic transformation of the international order has activatedsignificant changes in the roles, functions and tasks of the military. In the erstwhile,Cold War order, the significance and utility of the armed forces were indisputable,obvious and intelligible…
DOI: 10.18276/ap.2015.31-01 · ISSN: 0867-0617