Article 2024
Authors / editors: Joanna Franek-Zaborowska
Published in: Colloquia Germanica Stetinensia
The article asks the question about the influence of age on language behaviour of German studies students in the context of activation of the mental lexicon. The aim of the study conducted is to examine whether the age of the test persons has an effect on linguistic functioning w…
DOI: 10.18276/cgs.2024.33-08 · ISSN: 2450-8543
Monograph 2024
Authors / editors: Anna Czaplińska, Igor Kavetskyy, Grażyna Rosa
Published in: Rozprawy i Studia
The monograph covers fundamental theoretical concepts and empirical research results related to the marketing concept and practice of shaping three territorial products: tourism, transportation, and culture. These are service-orientated products characterised primarily by their w…
DOI: 10.18276/978-83-7972-732-2 · ISBN: 978-83-7972-731-5 · ISSN: 0860-2751
Article 2023
Authors / editors: Daniel Wacinkiewicz, Weronika Woźna-Burdziak
Published in: Acta Iuris Stetinensis
This article addresses the issue of advertising of medicinal products from the perspective of protecting the consumer’s interest. As the research problem of the article was chosen to reconstruct the normative pattern of indirect consumer protection against incompatible with the p…
DOI: 10.18276/ais.2023.46-10 · ISSN: 2083-4373
Article 2023
Authors / editors: Elżbieta Mydłowska
Published in: Studia Maritima
In the context of changes in tourism traffic, due to the epidemiological situation, e-tools have gained in importance; the example is Geocaching Adventure Lab – a kind of field game that allows participants to explore and create a tourist space in an individual way. The goal of t…
DOI: 10.18276/sm.2023.36-02 · ISSN: 0137-3587
Article 2019
Authors / editors: Piotr Bartkowiak, Ireneusz P. Rutkowski, Anna Bartkowiak
Published in: Studia i Prace WNEiZ US
The occurrence of risk is a permanent attribute in any business ventures, also in the process of product innovation. However, acting in the area of risk, can be successful in technical, marketing and financial terms. Risk is the probability of incurring losses as a result of the …
DOI: 10.18276/sip.2019.55-11 · ISSN: 2450-7733
Article 2019
Authors / editors: Katarzyna Kozioł-Nadolna
Published in: Studia i Prace WNEiZ US
The article has a theoretical and empirical character. Its purpose is to present the relationships between innovation and internationalization of the company. Innovation and internationalization are connected. The first part of article presents the theoretical basis for innovatio…
DOI: 10.18276/sip.2019.56-07 · ISSN: 2450-7733
Article 2018
Authors / editors: Mariusz Salwin, Jan Lipiak, Michał Przęczka
Published in: Marketing i Zarządzanie
The aim of this article is to present the results of the literature analysis concerning products, services and production and service systems. On the basis of the analysis the differences between the product and services as well as the most important features of PSS systems were …
DOI: 10.18276/miz.2018.54-06 · ISSN: 2450-775X
Article 2018
Authors / editors: Natalia Żak, Piotr Przybyłowski
Published in: Marketing i Zarządzanie
Apitherapy is a traditional, natural method used for the prevention and treatment of diseases. In connection with the inclusion of modern medical practice of bee products and more frequent their widespread use, the paper discusses the use of products of bees in the prevention and…
DOI: 10.18276/miz.2018.53-21 · ISSN: 2450-775X
Article 2018
Authors / editors: Beata Paliś
Published in: Marketing i Zarządzanie
The objective of the paper is to examine whether travel agencies in Poland offer trips for shopping purposes, what type of offer they propose as well as what characterizes of product in the field of shopping tourism. The paper verifies the thesis that selected travel agencies in …
DOI: 10.18276/miz.2018.53-13 · ISSN: 2450-775X
Article 2018
Authors / editors: Marzena Wanagos, Izabela Grajek-Czabajska
Published in: Ekonomiczne Problemy Usług
The main task of the territorial self-government is to manage resources positively. The management process includes both the creation of specific goods and services, but also their proper use. The presented study is an attempt to initiate a discussion on the problems of tourist p…
DOI: 10.18276/epu.2018.133/1-27 · ISSN: 1896-382X
Article 2018
Authors / editors: Przemysław Pluskota
Published in: Ekonomiczne Problemy Usług
Local government units are an attractive client for each bank. Cooperative banks have also seen it increasingly and more willingly to cooperate. They offer their services to smaller local governments. Local character and responsibility for the development of the region stimulate …
DOI: 10.18276/epu.2018.133/1-20 · ISSN: 1896-382X
Article 2018
Authors / editors: Marcin Pigłowski
Published in: Ekonomiczne Problemy Usług
The legal basis and principles of functioning of the Rapid Alert System for dangerous non-food products (RAPEX) were presented. The research included the notifications submitted in the RAPEX system for products from China in the period 2005–2016. The dependences between product c…
DOI: 10.18276/epu.2018.131/2-26 · ISSN: 1896-382X
Article 2018
Authors / editors: HANNA MICHNIEWICZ-ANKIERSZTAJN, ALICJA GONIA, ANNA DŁUŻEWSKA
Published in: Ekonomiczne Problemy Turystyki
This paper aims at illustrating the scope of involvement of local communities and local businesses in the development of cultural ecosystem services in rural areas, in particular with reference to sustainable tourism. The authors discuss if, how and why local communities develop …
DOI: 10.18276/ept.2018.4.44-15 · ISSN: 1644-0501
Article 2018
Authors / editors: GRAŻYNA ROSA
Published in: Ekonomiczne Problemy Turystyki
The aim of this article is to present the importance of railway transport as a determinant of improving the availability of tourism products (and attractions), mainly for citizens of selected seaside counties, namely Koszalin and Sławno, as well as tourists within the access to K…
DOI: 10.18276/ept.2018.4.44-03 · ISSN: 1644-0501
Article 2018
Authors / editors: Joanna Bartkowicz
Published in: Marketing i Zarządzanie
The objective of the research, the results of which are presented in the paper, was to identify consumer behavior towards new food products. The model of Rogers' innovation diffusion was used to classify consumers into segments. The research was conducted basing on the original q…
DOI: 10.18276/miz.2018.53-01 · ISSN: 2450-775X
Article 2018
Authors / editors: Marzena Wanagos
Published in: Marketing i Zarządzanie
Knowledge of the market is today the basis for the success of many entrepreneurs. Also in regional terms, it becomes extremely important. A tourist is a specific customer who usually chooses a destination first and then only a range of services necessary to meet the needs. Theref…
DOI: 10.18276/miz.2018.52-22 · ISSN: 2450-775X
Article 2018
Authors / editors: Agnieszka Jakubowska
Published in: Studia i Prace WNEiZ US
The aim of the study was to assess the level of burden on labour resources due to the civilization diseases in the context of existing inequities in health observed in the relation between “old” and “new” Union. The basis of the analysis was data from the WHO database on the numb…
DOI: 10.18276/sip.2018.51/2-15 · ISSN: 2450-7733
Article 2018
Authors / editors: Urszula Kęprowska
Published in: Ekonomiczne Problemy Turystyki
The main aim of the article is to show the importance of events in increasing the attractiveness of tourist destinations. The example of the World Cup in men ski jumping in the season 2016/2017 in Zakopane demonstrate who are the participants of this type of events and how those …
DOI: 10.18276/ept.2018.1.41-09 · ISSN: 1644-0501
Article 2018
Authors / editors: Jadwiga Berbeka
Published in: Ekonomiczne Problemy Turystyki
The aim of the article is the discussion of the role of non-government organization: Polish Association of Ski and Tourist Resorts (PASTR) as the platform of ski resorts cooperation in creation, running the business and development. The category: ski product was analyzed from mar…
DOI: 10.18276/ept.2018.1.41-07 · ISSN: 1644-0501
Article 2018
Authors / editors: Agnieszka Jakubowska
Published in: Ekonomiczne Problemy Turystyki
The subject of the study was to assess the level of lost productivity of human resources in the tourism sector in Poland as a result of working conditions. The economic consequences of accidents at work in this sector have been determined. Estimation of the cost of lost productiv…
DOI: 10.18276/ept.2018.1.41-04 · ISSN: 1644-0501
Article 2018
Authors / editors: Łukasz Ambroziak
Published in: Studia i Prace WNEiZ US
The aim of the paper is to present the potential impact of the Economic Partnership Agreement EU-Japan (EPA) in area of tariff preferences, on Poland’s agri-food trade with Japan. The analysis was carried out on the basis of unpublished trade data of the Ministry of Finance, the …
DOI: 10.18276/sip.2018.53/2-09 · ISSN: 2450-7733
Article 2018
Authors / editors: Mariusz Zieliński
Published in: Studia i Prace WNEiZ US
The purpose of the article is analysis of changes in competitiveness of labour resources of the Visegrad Group countries in relations to 15 countries of so-called „old” UE (before enlargement in 2004). The hypothesis of the article is that the competitiveness of labour resources …
DOI: 10.18276/sip.2018.51/3-27 · ISSN: 2450-7733
Article 2018
Authors / editors: Marcin Ocieszak
Published in: Finanse, Rynki Finansowe, Ubezpieczenia
Purpose – Based on unique sample I investigate how workforce efficiency was affected by M&A trans-actions.
Design/Methodology/approach – By using parametrical and non-parametrical tests three hypothesis were tested concerning workforce productivity (1) in target companies compar…
DOI: 10.18276/frfu.2018.91-22 · ISSN: 2450-7741
Article 2017
Authors / editors: Paulina Szulc-Fischer
Published in: Europa Regionum
The article presents concepts and measures of quality of life in European Union regions. Conclusions were based on the results of global Human Development Index (HDI) ranking in recent years and gross domestic product per capita in EU regions. The quality of life definition inclu…
DOI: 10.18276/er.2017.33-13 · ISSN: 1428-278X
Article 2017
Authors / editors: Iwona Windekilde
Published in: Marketing i Zarządzanie
This paper aims at exploring the emergence of a new trend towards Product Service Systems (PSS) business model among manufacturing companies which are made available by ICT, with a particular focus on IoT and analytics. While PSS have been already widely researched, the impact of…
DOI: 10.18276/miz.2017.50-07 · ISSN: 2450-775X
Article 2017
Authors / editors: Anna Szymczak
Published in: Studia i Prace WNEiZ US
Central and Eastern European countries, despite their common socialist past, have become a very differentiated group after the collapse of the Eastern Bloc. The countries which entered the structure of the European Union after 2004, i.e. Poland, Lithuania, Latvia, Estonia, the Cz…
DOI: 10.18276/sip.2017.47/3-34 · ISSN: 2450-7733
Article 2017
Authors / editors: Artur Stec
Published in: Studia i Prace WNEiZ US
Tourism is a factor that stimulates local and regional development. Its significance is even greater on commune level, according to attractiveness of tourism product offered. In this essay tourism attractiveness is specified based on Hellwig‘s Taxonomy Meter and importance of tou…
DOI: 10.18276/sip.2017.47/3-33 · ISSN: 2450-7733
Article 2017
Authors / editors: Robert Maik
Published in: Marketing i Zarządzanie
The concept of a sustainable development is commonly brought up in respect of many programs and strategies formulated on the national level, in the international organizations, as well as in the individual enterprises. Unfortunately this concept is not executed in the economic pr…
DOI: 10.18276/miz.2017.48-34 · ISSN: 2450-775X
Article 2017
Authors / editors: Jarosław A. Kowalski
Published in: Marketing i Zarządzanie
The purpose of the paper is to identify brand strategies on the energy drinks market, which are products that are difficult to differentiate in other ways than using marketing tools. The position of a brand on the market, such as a leader or occupying a market niche and the role …
DOI: 10.18276/miz.2017.48-33 · ISSN: 2450-775X
Article 2017
Authors / editors: Katarzyna Caban-Piaskowska, Anna Miarka
Published in: Marketing i Zarządzanie
Social responsibility in business still causes discussions in terms of how we understand the issue, the dominating models in business practice and the consequences of being involved in socially responsible actions as a company. Rehabilitation products should be socially responsib…
DOI: 10.18276/miz.2017.48-19 · ISSN: 2450-775X