ISSN: 1896-382X
eISSN: 2353-2866
OAI
DOI: 10.18276/epu.2016.122-05
Issue archive /
nr 122 2016
Pełna cyfryzacja sektora gospodarki i jej możliwe konsekwencje – przykład mediów
(Full digitalization of an economy sector and its possible consequences – media case)
| Authors: |
Bohdan
Jung
Szkoła Główna Handlowa |
| Keywords: | digital media digital economy digitization Web 2.0 prosumption social media |
| Data publikacji całości: | 2016 |
| Page range: | 16 (43-58) |
Abstract
Basing on the example of contemporary media (one of the first sectors to go fully digital), this article tries to synthesize some of the far-reaching effects of digitalization on the economy of the media from the perspective of digital economy’s main characteristics (as enumerated by D. Tapscott in 2015). Even though the main perspective here is that of Schumpeterian creative destruction, some of the changes go deeper and further, changing the nature of businesses and conduct of economic activity.
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