Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu

Currently: Marketing i Zarządzanie

ISSN: 1509-0507     eISSN: 2353-2874    OAI    DOI: 10.18276/pzfm.2015.41/1-25
CC BY-SA   Open Access   CEEOL

Issue archive / ZN 875 PZFiM nr 41 t. 1
Aplikacje mobilne jako innowacyjne narzędzie marketingu mobilnego na rynku żywności
(Mobile Applications as an Innovative Tool of Mobile Marketing in the Food Market)

Authors: Anna Jasiulewicz
Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
Keywords: mobile applications innovation mobile marketing food market
Data publikacji całości:2015
Page range:12 (315-326)
Cited-by (Crossref) ?:

Abstract

In a synthetic way paper presents an overview of Polish and foreign literature devoted to the mobile applications as mobile marketing tool. The application purpose was an attempt to propose the classification of mobile applications types that are used by companies operating in the food market, while taking into account the division of functions that these applications are to meet for the company. Companies operating in the food industry actively use different categories of applications available on the market and offer their own apps in the selected categories. All identified types of applications have the promotion function, whereas some of them possess sales or information function.
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