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Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu

Currently: Marketing i Zarządzanie

ZN 875 PZFiM nr 41 t. 2
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  1. Economic and Social Development (2018)
  2. Trendy w zachowaniach konsumenckich online w ujęciu globalnym i krajowym (2017)
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Portret polskiego e-konsumenta i jego zachowania


(Portrait of Polish e-Consumer and their Behavior)
DOI: 10.18276/pzfm.2015.41/2-05
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ISSN:1509-0507
eISSN:2353-2874
Authors: Jakub Dąbrowski
Politechnika Gdańska
Keywords: sources of information difitalization internet consumer behavior e-consumer
Issue / book publication date:2015
Page range:10 (61-70)
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CC BY-SA Open Access
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Abstract

The appearance of a new consumer category, due to the fact that the internet is no longer just a place where one can spend free time or tie new friends, causes the internet to become a subject of interest of scientists and entrepreneurs. Who is e-consumer and how should e-consumer and their behaviors be defined? The objective of the paper is an attempt to present a contemporary portrait of the Polish e-consumer and their behavior based on the available literature and secondary data sources coming from GUS [Central Statistical Office of Poland], EUROSTAT as well as primary research conducted on University of Economics in Katowice.

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