Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu

Currently: Marketing i Zarządzanie

ISSN: 1509-0507     eISSN: 2353-2874    OAI    DOI: 10.18276/pzfm.2015.41/2-06
CC BY-SA   Open Access 

Issue archive / ZN 875 PZFiM nr 41 t. 2
Postrzeganie ryzyka wiązanego z zakupami online – analiza zmian w latach 2013–2015
(The Perception of the Risk Related to Online Purchasing – the Analysis of Changes between 2013 and 2015)

Authors: Marcin Gąsior
Politechnika Lubelska
Keywords: perception of the risk risk factors on-line purchasing consumers
Data publikacji całości:2015
Page range:12 (71-82)
Cited-by (Crossref) ?:

Abstract

The objective of the paper is to present the results of two research of risk related factors connected with online shopping. Both surveys used an on-line interactive survey questionnaire and were conducted on a sample of 493 and 532 participants respectively. The researches were conducted on the time span of a two years that separated both parts of the research. Therefore, it was possible not only to diagnose the relevance of different factors that influence the perception and the level of the risk, but also to evaluate their changes in time. The study revealed the increase of the level of trust in online shopping, as well as the escalation of the uncertainty about the privacy and the safety of a product delivery.
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