1. | Aczel A., Statystyka w zarządzaniu, Wyd. Naukowe PWN, Warszawa 2000. |
2. | Akaah I.P., Korgaonkar P., A conjoint investigation of the relative importance of risk relievers in direct marketing, „Journal of Advertising Research” 1998, Vol. 28, No. 4. |
3. | Andrews L., Boyle, M.V., Consumers’ accounts of perceived risk online and the influence of communication sources, „Qualitative Market Research: An International Journal” 2008, Vol. 11, No. 1. |
4. | Bauer R.A., Consumer behavior as risk-taking, w: Dynamic marketing for a changing world, red. R.S. Hancock, American Marketing Association, Chicago 1960. |
5. | Bejm A., Gąsior M., Źródła postrzeganego ryzyka a skłonność konsumentów do zakupów on-line w świetle wyników badań własnych, Prace Naukowe Uniwersytetu Ekonomicznego nr 337, Wyd. Uniwersytetu Ekonomicznego, Wrocław 2004. |
6. | Dai B., The impact of online shopping experience on risk perceptions and online purchase intentions: the moderating role of product category and gender, Auburn University, Auburn 2007. |
7. | De Ruyter D., Wetzels M., Kleijnen M., Customer adoption of e-service: an experimental study, „International Journal of Service Industry Management” 2001, Vol. 12, Iss. 2. |
8. | Dowling G.R., Perceived risk, w: The Elgar Companion to consumer research and economic psychology, red. P. Earl, S. Kemp, Edward Elgar, Cheltenham 1999. |
9. | Falkowski A., Tyszka T., Psychologia zachowań konsumenckich, GWP, Gdańsk 2009. |
10. | Kaczmarczyk S., Badania marketingowe. Metody i techniki, PWE, Warszawa 2003. |
11. | Laroche M., McDougall G., Bergeron J., Yang Z., Exploring how intangibility affects perceived risk, „Journal of Service Research” 2004, Vol. 6, No. 4. |
12. | Maciejewski G., Sposoby radzenia sobie e-konsumentów z ryzykiem nieudanego zakupu, w: Transformacja współczesnej gospodarki jako przedmiot badań ekonomicznych, Studia Ekonomiczne Uniwersytetu Ekonomicznego nr 187, Katowice 2004. |
13. | McCole et al., Trust considerations on attitudes towards online purchasing: The moderating effect of privacy and security concerns, „Journal of Business Research” 2010, Vol. 63, No. 9. |
14. | Mitchell V.W., Greatorex M., Risk perception and reduction in the purchase of consumer services, „The Service Industries Journal” 1993, Vol. 13, Iss. 5. |
15. | Pires G., Stanton J., Eckford A., Influences on the perceived risk of purchasing online, „Journal of Consumer Behaviour” 2004, Vol. 4, Iss. 2. |
16. | Rudnicki L., Zachowania konsumentów na rynku, PWE, Warszawa 2012. |
17. | Rynkowe zachowania konsumentów, red. E. Kieżel, Wyd. Akademii Ekonomicznej, Katowice 2002. |
18. | Tan S.J., Strategies for reducing consumers’ risk aversion in Internet shopping, „Journal of Consumer Marketing” 1999, Vol. 16, Iss. 2. |
19. | Wu I.L., Chen J.L., An extension of trust and TAM model with TPB in the initial adoption of on-line tax: an empirical study, „International Journal of Human – Computer Studies” 2005, Vol. 62, Iss. 6. |
20. | Ye N., Dimensions of consumer’s perceived risk in online shopping, „Journal of Electronic Science and Technology of China” 2004, Vol. 2, No. 3. |