Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu

Currently: Marketing i Zarządzanie

ISSN: 1509-0507     eISSN: 2353-2874    OAI    DOI: 10.18276/pzfm.2015.38-10
CC BY-SA   Open Access   CEEOL

Issue archive / ZN 865 PZFiM nr 38
Idea Fair Trade. W kierunku odpowiedzialnej konsumpcji
(The Fair Trade Idea. Towards Responsible Consumption)

Authors: Katarzyna Wasilik
Instytut Badań Rynku, Konsumpcji i Koniunktur w Warszawie
Keywords: justice fairness Fair Trade retail responsible consumption
Year of publication:2015
Page range:9 (101-109)
Cited-by (Crossref) ?:


By consciously choosing to buy products, which fulfill the Fair Trade principles, consumers indirectly influence an improvement of the working and living conditions of people involved in the making of such products and contribute to the development of a more honest trade. The paper provides an analysis of the Fair Trade idea, which is one of the forms of responsible consumer behavior. The paper contains a review of literature on the subject and includes references to recent research results concerning responsible consumption and the idea of Fair Trade.
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