Marketing i Zarządzanie

Contents

1. 1.

   Design Management in the Context of Challenges Posed by New Generations of Recipients

   Katarzyna Caban-Piaskowska

   Article pages: 8 (7-14)

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2. 2.

   Role of Marketing Research in Acquiring Knowledge for Data-Driven Management

   Magdalena Kalińska-Kula

   Article pages: 9 (15-23)

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3. 3.

   The Urban Language (Urbslingua) ‒ Phenomenological Method

   Marika Pirveli

   Article pages: 27 (25-51)

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4. 4.

   Importance-Performance Analysis of Ski Destinations in Sweden – Comparison between Two Destinations

   Anna Sörensson

   Article pages: 20 (53-72)

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5. 5.

   Reasons behind Studying Tourism and Recreation and Career Plans of Undergraduate Students

   Mirosława Szark-Eckardt, Beata Augustyńska, Wioletta Łubkowska

   Article pages: 16 (73-88)

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6. 6.

   A Public Management Framework for Wireless Broadband Development in Rural Sub-Saharan Africa

   Idongesit Williams, Morten Falch, Reza Tadayoni

   Article pages: 28 (89-116)

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7. 7.

   From Reactive to Predictive Services: the Internet of Things (IoT) Enabled Product Service Systems (PSS) of Innovative and Sustainable Business Model

   Iwona Windekilde

   Article pages: 11 (117-127)

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