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Marketing i Zarządzanie

Previously: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu

nr 4 (50) 2017
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Design Management in the Context of Challenges Posed by New Generations of Recipients

DOI: 10.18276/miz.2017.50-01
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ISSN:2450-775X
Authors: Katarzyna Caban-Piaskowska
Strzemiński Academy of Art Łódź, Faculty of Textile Art and Fashion
Keywords: design management new generations of recipients behavioural criterion
Issue / book publication date:2017
Page range:8 (7-14)
OAI-PMH:Metadata
Klasyfikacja JEL: M14 A14
CC BY-SA Open Access
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Abstract

The article proposes a thesis that one of the ways to answer the challenges posed by new generations of recipients C and L is to apply the principles of design management in the practice of the actions of organizations. The study has a theoretical character and will be verified empirically in the future. The article describes the reason of dealing with the issues, the essence of design management as well as the dichotomy of generations of recipients. On the basis of literature analysis, recommendations have been made on how to use the rules of design management in company actions, giving the answer to the needs of new generations. An integral part of the study is the conclusion.

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