Chapter 2025
Authors / editors: Anna Drab-Kurowska, Agnieszka Budziewicz-Guźlecka, Joanna Drobiazgiewicz, Michał Kuściński, Katya Antonova
Published in: Intelligent Management and Artificial Intelligence: Trends, Challenges, and Opportunities, Vol.2
Purpose: The purpose of this paper is to present the situation with regard to the use of advanced modern technologies by courier market players and to identify the opportunities offered by AI to courier market players. The paper adopts the following basic research hypothesis: In …
DOI: 10.18276/978-83-8419-053-1-28 · ISBN: 978-83-8419-053-1
Chapter 2025
Authors / editors: Karolina Drela, Anna Grabowska, Małgorzata Brojak-Trzaskowska, Alexandra Bousia
Published in: Intelligent Management and Artificial Intelligence: Trends, Challenges, and Opportunities, Vol.2
Purpose: The purpose of the study was to identify whether companies are actually using artificial intelligence technology in HR departments in relation to the employee life cycle, and to present the possibilities of using artificial intelligence in HRM, in light of the available …
DOI: 10.18276/978-83-8419-053-1-20 · ISBN: 978-83-8419-053-1
Chapter 2025
Authors / editors: Magdalena Ławicka, Udaya Mohan Devadas, Ewa Kowalewska
Published in: Intelligent Management and Artificial Intelligence: Trends, Challenges, and Opportunities, Vol.2
Purpose: Amid the new developments in AI and Automation across the globe, it is noteworthy that the IT industry in Poland also shows growing trends in the applications of AI and automation technologies in the IT sector. It has shown that these trends have impacted on the labor ma…
DOI: 10.18276/978-83-8419-053-1-12 · ISBN: 978-83-8419-053-1
Chapter 2025
Authors / editors: Mateusz Piwowarski, Bogusław Bogdanowicz, Jacek Cypryjański
Published in: Intelligent Management and Artificial Intelligence: Trends, Challenges, and Opportunities, Vol.2
Purpose: This publication presents the results of a study on the impact of unconventional (surreal) architectural visualisation settings on the perception of single-family house design. Particular emphasis was placed on analysing the audience's emotional and cognitive reactions.
…
DOI: 10.18276/978-83-8419-053-1-3 · ISBN: 978-83-8419-053-1
Chapter 2025
Authors / editors: Monika Spychalska-Wojtkiewicz
Published in: Intelligent Management and Artificial Intelligence: Trends, Challenges, and Opportunities, Vol.1
Purpose: The paper aims to clarify the direction of changes in marketing management. This analysis focused on creative sector enterprises that come from Poland. The paper is outlining COVID-19 pandemic impact on the management policy implemented in companies and what has been cha…
DOI: 10.18276/978-83-8419-028-9-34 · ISBN: 978-83-8419-028-9
Chapter 2025
Authors / editors: Anna Szwajlik
Published in: Intelligent Management and Artificial Intelligence: Trends, Challenges, and Opportunities, Vol.1
Purpose: The digital technology revolution has greatly changed how companies interact with their customers, which is directly related to the company's probability and durability. As a result, companies are constantly looking for new ways to improve customer experiences and engage…
DOI: 10.18276/978-83-8419-028-9-10 · ISBN: 978-83-8419-028-9
Chapter 2025
Authors / editors: Katarzyna Włodarczyk
Published in: Intelligent Management and Artificial Intelligence: Trends, Challenges, and Opportunities, Vol.1
Purpose: The aim of the paper is evaluating the use of AI in branding and marketing activities in the operation of a company.
Need for the study: Building a recognizable brand is nowadays regarded as one of the most effective tools for creating a competitive advantage in the m…
DOI: 10.18276/978-83-8419-028-9-02 · ISBN: 978-83-8419-028-9
Monograph 2025
Authors / editors: Iwona Foryś, Anna Gdakowicz, Ewa Putek-Szeląg
Published in: Rozprawy i Studia
The contemporary model of real estate brokerage
The book presents contemporary real estate brokerage from the position of business entities and the real estate agents they employ, as well as their clients. The aim of the scientific discussion is to analyze and evaluate the conte…
DOI: 10.18276/978-83-7972-988-3 · ISBN: 978-83-7972-987-6 · ISSN: 0860-2751
Monograph 2025
Authors / editors: Paweł Czapliński, Jacek Rudewicz
Published in: Rozprawy i Studia
Place Marketing – Place, Placemaking, and the Identity of Public Spaces
The monograph Place Marketing – Place, Placemaking, and the Identity of Public Spaces focuses on analyzing contemporary concepts of public space management and place marketing in the context of shaping ident…
DOI: 10.18276/978-83-7972-930-2 · ISBN: 978-83-7972-929-6 · ISSN: 0860-2751
Article 2024
Authors / editors: Eugine Nkwinika, Lawrence Obokoh, Akinola Segun
Published in: Acta Politica Polonica
This study aims to investigate how effective governance frameworks impact the capacity of SMEs to thrive and compete at both national and international levels. It acknowledges the pivotal role SMEs play in the economy.It explores core corporate governance concepts applied to Sout…
DOI: 10.18276/ap.2024.58-05 · ISSN: 2451-0432
Article 2024
Authors / editors: Peter Schallenberg, Maximilian Welticke
Published in: Colloquia Theologica Ottoniana
Michael Novak’s "The Spirit of Democratic Capitalism" (1982) is considered to be an irrefutable and foundational work for the ethics of economics in our time. In a unique and original approach, Novak presents the intellectual-historical genesis of capitalist systems, which he loc…
DOI: 10.18276/cto.2024.40-06 · ISSN: 1731-0555
Monograph 2024
Authors / editors: Anna Czaplińska, Igor Kavetskyy, Grażyna Rosa
Published in: Rozprawy i Studia
The monograph covers fundamental theoretical concepts and empirical research results related to the marketing concept and practice of shaping three territorial products: tourism, transportation, and culture. These are service-orientated products characterised primarily by their w…
DOI: 10.18276/978-83-7972-732-2 · ISBN: 978-83-7972-731-5 · ISSN: 0860-2751
Article 2023
Authors / editors: Jerzy Ciapała
Published in: Acta Iuris Stetinensis
The subject of the study is the presentation and analysis of the freedom of entrepreneurship in the context of the social market economy. The points of reference are the provisions of the
Constitution of the Republic of Poland. The author referred in particular to the jurisprude…
DOI: 10.18276/ais.2023.44-02 · ISSN: 2083-4373
Article 2023
Authors / editors: Michał Kuściński
Published in: Studia Maritima
The article points out the main trends that dominate the Polish postal market and presents the types of sea freight, including especially those used by postal service distributors. Examples of the cost and risk safeguards that should accompany sea freight are also indicated.
DOI: 10.18276/sm.2023.36-06 · ISSN: 0137-3587
Article 2023
Authors / editors: Dominika Skoczylas
Published in: Acta Iuris Stetinensis
The article deals with the issue of cybersecurity in the banking sector and financial markets infrastructure. Considerations in this regard were carried out on the basis of an analysis of the provisions of the Act on the National Cybersecurity System. In addition, the current pri…
DOI: 10.18276/ais.2023.43-06 · ISSN: 2083-4373
Article 2023
Authors / editors: Tomasz Marcysiak
Published in: Przegląd Zachodniopomorski
Contemporary attention is closely focused on the changes taking place within small local communities, where members not only see the value in building their community brand but also feel the need for self-identification. This process supports the development of entrepreneurship, …
DOI: 10.18276/pz.2023.38-20 · ISSN: 0552-4245
Article 2020
Authors / editors: Tomasz Potempa, Karolina Pasoń
Published in: Studia Administracyjne
The main subject of this article is an attempt to resolve whether and on what principles active financial market participants were entitled to continue their activities related to trading in financial instruments during the so-called transition period determined by the provision …
DOI: 10.18276/sa.2020.12-06 · ISSN: 2080-5209
Article 2020
Authors / editors: Justyna Pierewoj
Published in: Acta Iuris Stetinensis
The paper constitutes an attempt at analysing the issue of misleading advertising practices for medicinal products and dietary supplements. Furthermore, the aim of the paper was to provide an answer to the question whether the binding legal regulations concerning advertisement of…
DOI: 10.18276/ais.2020.32-05 · ISSN: 2083-4373
Article 2019
Authors / editors: Joanna Kowalczyk-Anioł, Magdalena Zwolińska
Published in: Ekonomiczne Problemy Turystyki
The dynamic development of condo hotels in Poland has prompted the authors of this article to undertake an investigation into this phenomenon, which is new to the CEE region. The aim of the article is to present the general characteristics and factors of development of the curren…
DOI: 10.18276/ept.2019.2.46-02 · ISSN: 1644-0501
Article 2019
Authors / editors: Sylwia Kowalska
Published in: Problemy Transportu i Logistyki
The main purpose of the article is to understand the causes and development path of the sharing economy
in Poland and Italy. The main question that has been asked concerns the level of trend development
within two social groups. The work and research carried out are to help gue…
DOI: 10.18276/ptl.2019.47-04 · ISSN: 1644-275X
Article 2019
Authors / editors: Zbigniew Wiktor
Published in: Nowa Krytyka
The main thesis of the article is marxism and confucianism in ideology of Communist
Party of China. The problem has been explained in the historical, gnoseological and epistemological
aspects.
The subthesis are: 1. The introduction analyse od Chinese culture and civilisation.
…
DOI: 10.18276/nk.2019.42-03 · ISSN: 0867-647X
Article 2019
Authors / editors: Karolina Beyer
Published in: Studia i Prace WNEiZ US
In the article, theoretical considerations about business models were taken and the discussion on the use of business models in animal health institutions was initiated. Analyzing the available definitions and types of business models, it was noted that no business model has been…
DOI: 10.18276/sip.2019.56-04 · ISSN: 2450-7733
Article 2019
Authors / editors: Paweł Trębicki
Published in: Problemy Transportu i Logistyki
The aim of this article is to assess the impact of information and communication technologies, in particu-lar fleet management systems, on professional drivers, in international road freight transport within the European Union. Operating in a highly competitive environment and ex…
DOI: 10.18276/ptl.2019.46-08 · ISSN: 1644-275X
Article 2019
Authors / editors: Paweł Trębicki
Published in: Problemy Transportu i Logistyki
The aim of this article is to present the changes that are taking place on the market of international road
freight transport within the European Union. A highly fragmented and technologically lagging industry
is now facing the prospect of profound transformations. To date, the…
DOI: 10.18276/ptl.2019.45-12 · ISSN: 1644-275X
Article 2019
Authors / editors: Jarosław Nadobnik
Published in: Central European Journal of Sport Sciences and Medicine
The 21st century, especially its second decade, is a period of very dynamically developing science and technology, which is particularly manifested in many discoveries and inventions. The development of medical sciences, biotechnology, cybernetics, and computer science are making…
DOI: 10.18276/cej.2019.4-07 · ISSN: 2300-9705
Article 2018
Authors / editors: Romuald Zabrocki, Anna Suszek
Published in: Marketing i Zarządzanie
The objective of the paper is to determine the attitudes and behaviors of people aged 60+ in the functional food market. The analysis was based on the original data obtained from the survey conducted in the period from January to June 2016 among 384 respondents from the Pomerania…
DOI: 10.18276/miz.2018.53-19 · ISSN: 2450-775X
Article 2018
Authors / editors: Beata Tarczydło, Anna Kondak, Adrian Konior
Published in: Marketing i Zarządzanie
The objective of the paper is to explain viral marketing and to indicate its place and role in management of contemporary organizations. The literature studies were conducted and available research and reports reviewed as well as a project of own research executed in the paper. S…
DOI: 10.18276/miz.2018.53-17 · ISSN: 2450-775X
Article 2018
Authors / editors: Aleksander Lotko
Published in: Marketing i Zarządzanie
The purpose of the paper is twofold: (1) to quantify an informal marketing message generated by customers of garages and (2) to identify formal characteristics differentiating this message. According to the first hypothesis it was researched that the value of the NPS index equals…
DOI: 10.18276/miz.2018.53-09 · ISSN: 2450-775X
Article 2018
Authors / editors: Agnieszka Sawińska
Published in: European Journal of Service Management
The purpose of the article was to show new trends in the marketing of tourism products for cities. The article assumes that apart from typical tourist products addressed to a wide audience, new products are created in cities, based on the use of the idea of experience marketing, …
DOI: 10.18276/ejsm.2018.28/2-48 · ISSN: 2450-8535
Article 2018
Authors / editors: Monika Pettersen-Sobczyk
Published in: European Journal of Service Management
The purpose of this paper is to develop a market entry concept for a new banking enterprise to enter the financial market in Poland. The research methods applied to attain this purpose included: reports and source data analysis, comparative analysis and SWOT analysis, inductive a…
DOI: 10.18276/ejsm.2018.28/2-38 · ISSN: 2450-8535