The use of business models in veterinary units

In the article, theoretical considerations about business models were taken and the discussion on the use of business models in animal health institutions was initiated. Analyzing the available definitions and types of business models, it was noted that no business model has been developed so far which would be adequate to the specifics of veterinary units, which differ significantly from typical enterprises. The aim of the article is to discuss about the use of business models in the veterinary units, and thus try to answer the following questions: Is the business model a tool that can be used in animal healthcare facilities? If business models used in other enterprises can be used directly in veterinary units? Does the specificity of animal healthcare institutions require the construction of new business models? The article presents an overview of the definition of business models and an analysis of the veterinary services market in Poland. The research methods, such as literature analysis, descriptive method or comparative analysis, were used to achieve the goal.