Monograph 2024
Authors / editors: Anna Czaplińska, Igor Kavetskyy, Grażyna Rosa
Published in: Rozprawy i Studia
The monograph covers fundamental theoretical concepts and empirical research results related to the marketing concept and practice of shaping three territorial products: tourism, transportation, and culture. These are service-orientated products characterised primarily by their w…
DOI: 10.18276/978-83-7972-732-2 · ISBN: 978-83-7972-731-5 · ISSN: 0860-2751
Article 2023
Authors / editors: Tomasz Marcysiak
Published in: Przegląd Zachodniopomorski
Contemporary attention is closely focused on the changes taking place within small local communities, where members not only see the value in building their community brand but also feel the need for self-identification. This process supports the development of entrepreneurship, …
DOI: 10.18276/pz.2023.38-20 · ISSN: 0552-4245
Article 2018
Authors / editors: Anna Niedzielska, Krzysztof Ratman
Published in: Marketing i Zarządzanie
In the partnership approach, majority of territorial marketing activities are addressed to key clients, mainly residents, to intensify their sense of brand identification and connect them with a given territorial unit both on the functional and emotional levels. The paper assumes…
DOI: 10.18276/miz.2018.52-10 · ISSN: 2450-775X
Article 2018
Authors / editors: Magdalena Daszkiewicz
Published in: Marketing i Zarządzanie
The paper aims to determine possibilities resulting from linking the implementation of sport and territorial marketing objectives within the organization of a big sport event. The paper attempts to identify opportunities related to long-term planning and implementation of program…
DOI: 10.18276/miz.2018.52-04 · ISSN: 2450-775X
Article 2017
Authors / editors: Piotr Zawadzki
Published in: Marketing i Zarządzanie
The purpose of the paper is to present the issues related to the promotion of tourism regions using the promotional tools which are fairs. The theoretical part of the article presents the problem of product promotion of cities and tourist regions, as well as its impact on the dev…
DOI: 10.18276/miz.2017.47-30 · ISSN: 2450-775X
Article 2017
Authors / editors: Anna Niedzielska
Published in: Marketing i Zarządzanie
The aim of the paper is to present the specific character of territorial engagement marketing on the example of a chosen territorial self-government unit. In the paper it is assumed that engagement marketing is a non-standard solution, increasingly gaining in importance, which ca…
DOI: 10.18276/miz.2017.47-13 · ISSN: 2450-775X
Article 2016
Authors / editors: Romuald Zabrocki
Published in: Marketing i Zarządzanie
City marketing is an essential element of territorial marketing, which significantly affects the process of image building and promotion. Event marketing constitutes a very specific form of tools package to promote cities that is designed for both the external receiver and the ci…
DOI: 10.18276/miz.2016.45-23 · ISSN: 2450-775X
Article 2016
Authors / editors: Beata Paliś
Published in: Marketing i Zarządzanie
The aim of the article is to provide a method for implementing marketing in the area of the meetings industry by foreign convention bureaus. At the beginning the author discusses the subject issue in theoretical terms. The author selects examples of foreign convention bureaus and…
DOI: 10.18276/miz.2016.45-18 · ISSN: 2450-775X
Article 2016
Authors / editors: Krystyna Mazurek-Łopacińska, Magdalena Sobocińska
Published in: Marketing i Zarządzanie
The socio-economic changes currently underway lead to competition not only between companies but also between cities, regions or other forms of spatial organization. The aim of the article is to show new forms of marketing communication that help create the image of the region. C…
DOI: 10.18276/miz.2016.45-16 · ISSN: 2450-775X
Article 2016
Authors / editors: Marzena Lemanowicz
Published in: Studia i Prace WNEiZ US
The article discusses the theoretical basis related to territorial marketing and shaping the image of a region. The purpose of the article is to define the role of promotional activities undertaken by the local government of Lubelskie Province in building the image of the region.…
DOI: 10.18276/sip.2016.43/2-15 · ISSN: 2450-7733
Article 2015
Authors / editors: Joanna Wiażewicz
Published in: Ekonomiczne Problemy Usług
In the paper there were presented chosen aspects related to the implementation of new technology in territorial self-government units management process. Some examples of innovative solutions applied by cities for better communication with the most important clients (inhabitants …
ISSN: 1896-382X
Article 2015
Authors / editors: Joanna Wyrwisz
Published in: Marketing i Zarządzanie
The objective of the paper is to show city placement as the effective tool used to promote cities, being the efficacious alternative for traditional solutions of the marketing communication, especially TV commercials. Based on the literature review and content of internet the pap…
DOI: 10.18276/pzfm.2015.40-18 · ISSN: 1509-0507
Article 2015
Authors / editors: Beata Paliś
Published in: Marketing i Zarządzanie
The purpose of the paper is to illustrate the impact of business tourism on the evolution of city image. The paper starts with a presentation of basic meetings industry concepts, as well as the image of the tourist destination and territorial marketing. The author discusses the f…
DOI: 10.18276/pzfm.2015.40-05 · ISSN: 1509-0507