ISSN: 2450-7741
eISSN: 2300-4460
OAI
DOI: 10.18276/frfu.2016.79-67
Issue archive /
1/2016 (79)
Model przychodowy w kształtowaniu modelu biznesu
(Revenue Model in Designing Business Model)
| Authors: | Marcin Wierzbiński |
| Keywords: | business model revenue model setting-up sale prices |
| Whole issue publication date: | 2016 |
| Page range: | 18 (851-868) |
Abstract
In the article author tries to scrutinize the problem relating to designing the revenue model as a part of business model. Firstly, author defines the business model and then he passes to the process of revenue model definition. In the article there are depicted the most important ways of designing revenue model, that were chosen by different companies operating within innovative business models. Then there are described the ways of price setting within business models creating unique value for customers and within business models delivering value for customers incurring very low marginal costs. At the end, the author relates cost calculation to price setting process.
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